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The country’s vibrant digital landscape and expanding middle class make it particularly appealing for brands targeting younger and digitally engaged audiences. While the US remains critical, its slower growth reflects a saturated market. Advertisers seeking higher ROI should explore Brazil and similar markets with accelerating digital adoption and less intense competition.

On today’s podcast, we discuss the Ä¢¹½AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

Last year, marketers' priorities included navigating a rising connected TV (CTV) landscape, using AI to optimize budgets, and questioning whether traditional measurement strategies like last-click attribution could use improvement.

Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.