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Retail and travel both have very large ecommerce businesses. Travel will generate $305.89 billion in digital sales and retail, almost $1.2 trillion in 2024, per our forecasts. These two sectors also concentrate on converting demand instead of creating demand. That led both to be early and large direct-response advertisers in the pre-digital era.

Some, like direct-to-consumer shoe brand Rothy鈥檚 and menswear brand Todd Snyder, are using stores to provide high-touch customer service and build deeper relationships with shoppers. Others, like Walmart, Walgreens, and Target, are focused on revamping stores to offer more convenience, both in-store and online.

In order to curb returns, ecommerce site Verishop has developed software that offers customers discounts at checkout if they agree to not make a return. Another company, Frate, is helping retailers save on shipping costs by enabling consumers to ship unwanted products directly to one another rather than back to a company.

The ecommerce giant confirmed it鈥檚 moving forward with its expansion of Amazon Fresh stores after pressing pause last year. Newly revamped locations in Chicago and Los Angeles feature improvements in selection and stock and more convenient checkout options (like Dash Cart or self-checkout).

Insurers looking to step into the space can refer to these examples for ideas on use cases for the model; whether to offer D2C or B2B products; and whether to approach the space through building, buying, or partnering. US-based insurtech Lemonade started offering blockchain-based parametric insurance coverage to crop and livestock farmers in Africa in March 2022.

Thanks to its growing retail media business, Walmart keeps its top spot on our 鈥淯nofficial Most interesting Retailers List鈥� for April 2024. Meanwhile, newcomer Home Depot and returning member TikTok Shop make the list for equipping advertisers with more data.

To make it happen, the e-commerce giant is dangling affordable, easy access to care and treatment through a range of new services. Here鈥檚 our take on Amazon鈥檚 3 biggest healthcare moves in 2024:. 1. Expanded same-day Rx delivery. By the end of 2025, 45% of US consumers are expected to be eligible for free, same-day delivery of their prescription medications at Amazon Pharmacy.

Many digitally native D2C brands like Peloton are struggling to recapture the explosive growth they saw in their early years. These brands will make up less than a quarter of US D2C ecommerce sales this year, per our March 2023 forecast. This has led them to join with more established retailers to reach customers across more channels.

Amazon got into the direct-to-consumer (D2C) virtual care space in November 2022 with Amazon Clinic, a text-based telehealth service. The challenges: Amazon Pharmacy鈥檚 November 2020 launch caused a great deal of apprehension across the healthcare industry. But major players have since changed their game plans, new entrants have emerged, and Amazon Pharmacy didn鈥檛 cause the disruption many feared.

In addition, the luxury retailer will use social media and ecommerce to drive sales from beyond its physical store, said Canaves. 鈥淚鈥檓 expecting to see a ton of organic creator content on TikTok that will expand the brand's influence even further.鈥�. 3. Nike. Why we picked it: This could be a make-or-break year.

More like this:. 5 charts that make up beauty ecommerce. How and where CPG customers start their shopping journey. What marketers should know about why Gen Z shops. 5 charts showing D2C鈥檚 shift toward established brands. More Chart of the Day:. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace.

Retail: Banks can learn from the direct-to-consumer (DTC) brands that were originally solely digital, like Warby Parker, Allbirds, and Bonobos, but are now blending physical store operations with online operations. Their goal is to enhance customer service and to create unique in-person experiences and communal spaces for customers.

Retailers such as CVS and Walgreens, direct-to-consumer (D2C) startups, and Big Tech players like Amazon are increasingly becoming healthcare providers. Their pitch to patients? Being established, consumer-obsessed companies that recognize the value in simplifying the patient experience. How can providers and marketers keep pace with the digital healthcare consumer?

But many D2C brands are now weighing the pros and cons of putting some of their goods on TikTok Shop and using affiliate marketing to drive sales. 鈥淔or products that are $100 and under, you see the affiliate budget slowly start to go that way,鈥� Mayberry said. 鈥淒o we keep this off dot-com and only go to TikTok 厂丑辞辫?鈥�. Affiliate is entering a period of data stratification.

But attempts to reign in D2C drug advertising as well as anti-vaccine rhetoric won鈥檛 go over well with Big Pharma. We鈥檒l be closely monitoring the confirmations of Trump鈥檚 picks for key federal health agencies in early 2025.

The final word: To that end, Walgreens decided to expand its direct-to-consumer virtual healthcare services to reach consumers in 30 states. The retailer launched Walgreens Virtual Healthcare last year in nine states. 3. Walgreens is considering a sale of the company to a private equity firm. The announcement comes as Walgreens closes out 2024 with a net loss of $8.6 billion鈥攁 177% YoY increase.

A rocky TikTok Shop launch might have slowed the core platform鈥檚 user growth, but by July, TikTok Shop was tied with Instagram as Gen Z鈥檚 top social commerce destination. #8: Social media. What fueled interest: As one of the top ad spending categories, social media is central to marketing strategies.

Juice Media, which represents DSC and other direct-to-consumer brands, said shoppable ads could take up as much as 20% of budgets. Many buyers noted their interest and uncertainty, saying the format still needs to prove its value before securing further budget commitments.

In April, Headspace rolled out mental health coaching for its direct-to-consumer subscriber base, through which users can access one-on-one support for help managing stressful situations and improving emotional resilience. And just last month, the company followed that up by launching Ebb, an AI companion integrated into its app that provides personalized emotional support to members.

Pinterest will continue to make itself hospitable to ecommerce advertisers. Pinterest will be the fourth-fastest-growing social platform we track. We expect Pinterest鈥檚 US ad business will grow 17.2% in 2024, with revenues of $2.66 billion. That鈥檚 thanks to its partnerships with large outside demand partners, including Amazon and Google, as well as growing traction for its conversion API.