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Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

Connected Devices Get Ready for Ecommerce. The connected devices that surround us in our homes and cars will soon be ready for ecommerce. Smart TVs, connected homes, and connected cars have proliferated and will become easier to use and more responsive.

I think at eTail, that conference starts a little bit more around the direct to consumer. So there, I think it's a lot more about the connected experience, the true omnichannel or all channel and how there's commerce everywhere and how to really seize the moment.

And aggregated data shows us that in the US, for e-commerce, the time to conversion is about 10 days, so that's how long it takes for people to convert. Which means everything that click-based measurement is telling you, it is missing out on a big chunk of conversions that we are seeing on our end. And this data is available for advertisers to see for your own ad accounts as well.

On today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.

Today’s consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

Similarly, traditional CPG companies continue to spend heavily on social media to compete with D2C and white-label players. Read the full report, Q3 2024 Ad Spending Forecast and Trends.

Zooming out: Steinlauf’s departure comes as WBD faces financial strain, reporting a $10 billion net loss in Q2 2024 driven by declining linear TV revenues, though direct-to-consumer ad revenues from Max have shown growth—and will be critical for the future.

Many brands, especially D2C ones, spent much of the 2010s relying on paid ads to reach Facebook and Instagram users. When TikTok started becoming more popular, several brands and small businesses found organic success on the platform, seeing massive boosts in both awareness and sales. Younger consumers are hard to reach with traditional ads on social media.

Right, and they've already pulled some big levers, as you mentioned, Sara, with the Amazon returns hub and the Sephora shop-in-shops. And if those aren't enough to move the needle in a significant way, then I don't think adding brands or smaller shop-in-shops in bits and pieces is going to do much. Especially, their sales have been declining.

The news: Kate Spade New York launched a limited-edition plus-size line in collaboration with direct-to-consumer company Eloquii. Products are available in sizes 14 to 28, with prices ranging from $99 to $499. The collection is available exclusively on Eloquii’s website.

The survey measured patient satisfaction with direct-to-consumer telehealth providers and payer-led telehealth offerings. The study showed that experiences fluctuate considerably between telehealth players and even within individual providers. What drives a positive telehealth experience?

Misleading ads and lax rules around influencer endorsements of prescription drugs on social media could drive regulators to work with social platforms to take a tougher stance on D2C healthcare advertising. Methodology. Ä¢¹½AV surveyed 1,391 US consumers ages 15 to 77 between December 7 and December 19, 2023.

The opportunity for Talkspace: The company has been pivoting away from direct-to-consumer mental healthcare as patients struggle to pay for therapy out-of-pocket. Talkspace is now contracting with more health insurers to make its services more affordable.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Creators can now go D2C or OTT. Sports teams and media companies have teams helping get streaming platforms off the ground. But creators are launching their own platforms. Dropout from College Humor and 2nd Try from The Try Guys offer fans a way to subscribe to creator content directly.

Today, in other news, just the one story, Big Pharma companies going direct to consumer. (18:07):. Story one, Pfizer and Eli Lilly, two Big Pharma companies are going D2C. The first story here, Rajiv, is Pfizer.