蘑菇AV

The news: Google announced an expanded use of AI to combat invalid ad traffic in a bid to help advertisers preserve budgets and maintain trust, per a recent blog post. Though Google has previously used AI to prevent invalid traffic (IVT), the company has updated its 鈥渋ndustry-leading defenses powered by large language models,鈥� with the goal of better analyzing ad placements, suspicious user interactions, and app and web content. Our take: By taking concrete steps to reduce IVT and address transparency concerns, Google may begin to rebuild trust with advertisers.

Amazon鈥檚 sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.

Sam鈥檚 Club points to its Scan & Go Display Ads as a testing ground for these capabilities, reporting that the format has driven an average sales lift of 15.5%, with 71% of members the campaign reached being incremental. These ads delivered a 10-times higher clickthrough rate (CTR) than standard display placements, underscoring their effectiveness.

In contrast, Lowe鈥檚 displays ads on fewer than half of its search results pages and typically presents a small handful of ads when it shows them at all. Rising costs are pushing some advertisers out of the search nest. In the early days of retail media, most advertisers could content themselves with spending purely on search.

But that growth is harder to generate than monetizing existing search behavior and adding on-site display ads, both of which major retail media networks (RMNs) have already done. CTV may have the most runway for long-term growth since it still has a lot of traditional TV dollars to capture. Shoppable ads in videos and lock screens also have a lot of potential to drive growth.

Connected TV ad spending is digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

Internal communications showed that Google acquired the company in part to prevent rival Microsoft from doing so; it also dramatically expanded the number of sites on which Google could display ads.

In the past year, middlemen with scaled web publisher penetration鈥攊ncluding TripleLift, Criteo, and Button鈥攈ave launched solutions that allow retail media advertisers to put display ads on publishers鈥� sites. Made for advertising (MFA) is starting to get sidelined.

Tesco recently updated its Scan as you Shop (SAYS) handheld scanners鈥攖o display ads based on a shopper鈥檚 location in-store, for example. The tech is likely to improve engagement: Over half (53%) of consumers say they want personalized in-store ads, per Capgemini. Connected shopping tech can also deliver better measurement and more demonstrable ROAS.

CPG companies will spend 57.9% of their budgets on display ads and 69.3% on mobile. Both ratios are slightly above the national average across all industries. Toiletries and cosmetics and food represent most of CPG鈥檚 digital ad spending, but growth will come from beverages.

Apple will now display ads within its Today tab and in the 鈥淵ou Might Also Like鈥� section of some app listings in a move to drive ad spending on Apple advertising, which has previously been a pain point for sectors like Apple News. Per an Apple representative, 鈥淲hen Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results.

Zaccaria describes the product as marrying the customability of creator partnerships with the ease of integrating display ads. Reaching an engaged audience. Nearly half (49.5%) of consumers said creator content has influenced their purchase on social media, according to a March 2024 蘑菇AV survey.

Retailers are prioritizing off-site ad formats, with more than three-quarters of RMN professionals ranking programmatic off-site display ads as the most important, according to February 2025 research from Skai. This focus aligns with advertiser preferences, as off-site programmatic via demand-side platforms (DSPs) is the most commonly used tactic among advertisers.

Retail will spend 57.5% of its display ad budgets on video this year, the lowest among the industries we track. It鈥檚 poised to remain in this position for the duration of our forecast period. Categories in focus. Fashion and restaurants are hampering retail ad spending growth; meanwhile, home and baby/children鈥檚 products are boosting growth.

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

Mid-roll ads, display ads that fully cover a screen, and ads that follow users around a screen were ranked as much more intrusive than any targeting method. Less than half of consumers view targeted ads as 鈥渧ery intrusive鈥� or worse. Just 48.5% of consumers said that ads based on personal information were that intrusive. Consumers don鈥檛 think advertising works on them.

This is the first installment of our 鈥淐anada Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Walmart Connect's Display Advertising API enables advertisers to use their own platforms to activate and measure their display campaigns and develop customized reporting dashboards or automated optimization tools. Albertsons Media Collective鈥檚 API enables marketers to integrate retail media campaign data into their own measurement models.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.

As Google pushes into AI, new automated ad formats are transforming paid search and display advertising. Performance Max campaigns are helping advertisers overcome some signal loss, while Demand Gen is shifting how brands approach discovery-based marketing. A potential TikTok acquisition could revolutionize Microsoft鈥檚 ad business.