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China鈥檚 latest ecommerce behemoth is a digital advertising heavyweight. PDD owns the worldwide phenomenon Temu, but Temu鈥檚 ad revenues account for only a small portion of PDD鈥檚 total. Most of the parent company鈥檚 $30.10 billion derives from inside China.

Though the ecommerce giant is itself expected to feel tariff pressures, its clear path to purchase, 99.8 million US Prime households, and popular streaming content means advertisers are likely to continue investing in the platform. For Roku, there are similar benefits: The company鈥檚 more than 90 million streaming households and the rise of FAST have made Roku a significant contender in the CTV space.

In this report, CMOs share how they鈥檙e transforming influencer strategies to deliver business impact鈥攁nd what solution providers can do to help.

It helps that a Coach bag costs 10 times less than its European luxury counterparts, making the brand an attractive entry point for shoppers interested in designer labels. The combination of comparative value and trendy products鈥攁s well as marketing investments鈥攂rought Tapestry 1.2 million North American customers during the most recent fiscal quarter, two-thirds of whom were Gen Z and millennials.

Ecommerce shipments from China plunged by 65% YoY in the first three months of 2025, per The Guardian. While shipments to Europe rose 28% in the same period, proposed de minimis clampdowns in the EU and the UK could severely crimp Shein鈥檚 ability to rely on those markets for growth.

Even as ecommerce alcohol sales rise, physical stores continue to dominate the path to purchase. Nonalcoholic beverages and Dry January are also picking up steam.

By snapping up staff and software without a full buyout, Google may have found a gray zone. Regulators want to know if it鈥檚 a loophole or a land grab.

Apple鈥檚 Fortnite feud, Amazon鈥檚 device division cuts, and Apple Music鈥檚 new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

The big picture: While President Donald Trump has publicly promised to stay firm on auto tariffs, the concessions offered to the UK in the recent trade deal could spark optimism among Asian and European automakers hoping for a similar compromise.