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Having AI always on would allow it to remember what a user saw throughout the day, per The Information, and could help find lost objects or remember what鈥檚 in the fridge when grocery shopping. Zooming out: Meta isn鈥檛 alone in rolling back data privacy policies. In March, Amazon changed its policy for Alexa requests on Echo devices.

Most professionals admit to exaggerating their AI skills as companies tie job security and promotions to tech fluency they鈥檝e barely been trained for.

UK marketers cut budgets in Q1: Economic pressures and Trump鈥檚 trade moves spark shift to performance-focused tactics and short-term gains.

Trump鈥檚 鈥淟iberation Day鈥� provides little clarity: The tariff announcements, while far-ranging and punitive for the US鈥� largest trading partners, failed to lift the cloud of uncertainty hanging over businesses and consumers.

The solution will allow merchants and brands to offer personalized ads to relevant PayPal customers based on the payment player鈥檚 shopping intent and transaction data. The bigger picture: The expansion of PayPal Ads is representative of the larger trend of payment players going all in on financial media networks (FMNs).

Gen Z will let bots do their shopping. AI shopping agents will gain traction among younger demographics through initial deployment in ecommerce platforms, digital assistants, and browser extensions. AI agents will exacerbate genAI鈥檚 risks.

European streaming platform DAZN will spend more on sports rights than any other service worldwide, per February 2025 data from Ampere Analysis.

The US does $2.18 trillion in cross-border trade (both imports and exports) with its top three biggest partners鈥擬exico, Canada, and China鈥攁ccording to the US Census Bureau.

Adidas鈥� CEO says Q4 results were 鈥榤uch better than we had expected鈥�: The company鈥檚 sales rose 19% YoY, ahead of analysts鈥� expectations, helping it gain ground on Nike.

Like them, the retailer plans to leverage its supply chain and ecommerce capabilities to get new products in front of shoppers in a matter of days, rather than the weeks or months required by its competitors. But the rest of that playbook no longer applies, thanks to global crackdowns on de minimis exemptions and higher US tariffs on China imports.

CMOs are mastering brand bravery to stand out in competitive markets. Through bold strategies, innovative campaigns, and authentic storytelling, they balance daring moves with trust and integrity. In this report, four leading CMOs share how they transform risks into impactful brand actions.

Zooming out: Consumers are validating marketers鈥� concerns as Canada, China, and the EU implement retaliatory tariffs. 91% of US shoppers are preparing to change their buying habits in response to the tariffs, with 41.4% planning on using sales or coupons, per Numerator, indicating that many might be hesitant to accept future price spikes.

Consumers in the UK purchase new TVs more frequently than consumers anywhere else in Europe鈥攅very 5.6 years on average, per GfK. CTV viewing time is set to challenge traditional linear TV. The TV set retains its household dominance.

How will tariffs affect international ecommerce? Trump鈥檚 punishing tariffs on Chinese imports could significantly impact Chinese retailers like Temu and Shein, which rely on low-cost goods to compete in the US.

Shoppers in this cohort are less focused on transactional rewards than older generations. Gen Zers are more likely to value experiential rewards, such as exclusive access to products or the ability to take part in contests and challenges, per a November 2023 European study from Marigold and Econsultancy. Community and community recognition also rank highly among Gen Z compared with other age groups.

While charging infrastructure struggles to keep pace with vehicle sales, retailers can differentiate by offering premium charging destinations with amenities, shopping experiences, and targeted advertising opportunities while drivers wait for their cars to charge. As cars evolve into mobile devices, advertisers gain new territory.

The economy is still under pressure, but investment in digital advertising will continue apace. Retail will continue to lead the ranking for total spend. Travel will lead in terms of growth, followed closely by CPG and retail.