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37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.

Most of the growth is tied to ever-rising retail ecommerce. Retail media鈥檚 valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV. Google, Meta, and Amazon still dominate the ad spending landscape. The triopoly鈥檚 share in Canada is among the highest in the world.

France-based startup Mistral entered a 鈧�15 million ($16.2 million) multi-year 鈥渟trategic partnership鈥� with Microsoft in February. Google鈥檚 Gemini models are evolving rapidly. Against these rivals and slowing user growth across the genAI sector, OpenAI鈥檚 market share is expected to drop to 65.3% in 2026, down from 80.0% in 2022, per our forecast.

Wero is also live in Germany and France. It will launch in the Netherlands and Luxembourg soon. Why it matters: EPI is a coalition of major European banks, credit institutions, and other payments firms developing a unified, real-time payments system throughout Europe to challenge US-based players like Visa, Mastercard, and PayPal.

This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre ($1.02 billion), but Latin America鈥檚 largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Click here to view our full forecast for digital ad revenue growth by company worldwide. Amazon will get a growth boost from its OTT video service.

The pilot will comprise a digital wallet and instant payments system using open banking in Germany and France before rolling out to other European countries. EPI also intends on adding buy now, pay later (BNPL) financing and digital identity features.

By the numbers: Generative AI (genAI) is set to play a much more important role in holiday shopping鈥攁nd ecommerce overall鈥攁s consumers grow more accustomed to the tech and as retailers rely on it to offer customers a more personalized, relevant experience.

But France鈥檚 programmatic market is still biased toward nonmobile due to consumers鈥� slight preference for desktop ecommerce over mcommerce. In North America, connected TV (CTV) is carving out a slice of programmatic display ad spending.

Alaska Airlines and Air France-KLM are among the airlines that have had to lower prices to fill seats on their planes, which is aiding demand but at the expense of profit margins. Average summer fares are 7% lower YoY, per Kayak data shared with Reuters.