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Max鈥檚 global expansion includes launches in the UK and Ireland (Q2 2026) and Germany and Italy (Q1 2026). Live sports and CNN content will remain free for standard and premium subscribers on Max, though they will be removed from the ad-supported tier on March 30.

That鈥檚 not as easy in-store as it is online, where shopper behavior can be tracked in real time. Technological solutions are available, but expensive.

The news: Just Eat Takeaway teamed up with ecommerce marketing company Rokt to enable endemic and non-endemic advertisers to pay for placements on its order confirmation and order tracking pages. The capability works across all of the delivery company鈥檚 apps and websites, which include Grubhub in the US, Just Eat in the UK, Lieferando in Germany, and delivery brands in 16 other countries.

The popularity of livestreaming ecommerce is spreading to other parts of the world besides China. But not every market has embraced this new retail format to the same degree.

Campaign pre-tests in the US and Germany ranked in the top 15% of the most effective ads in driving sales and in the top 1% for the predicted long-term market share growth, according to Puma. And while the 鈥淕o Wild鈥� video doesn鈥檛 feature celebrities, Puma plans to amplify the campaign with its roster of athlete ambassadors, including Olympians Tommie Smith and Usain Bolt.

Germany and the UK have almost the same share breakdown of mobile versus nonmobile programmatic ad spending. Mobile adoption in France, which once lagged, has nearly caught up with Germany and the UK. But France鈥檚 programmatic market is still biased toward nonmobile due to consumers鈥� slight preference for desktop ecommerce over mcommerce.