蘑菇AV

鈥淭辞诲补测鈥檚 shoppers are like savvy jugglers,鈥� Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, said during a recent Path to Purchase Institute webinar. 鈥淭hey鈥檙e balancing budgets, bouncing between in-store and online. Convenience continues to be king, but value is what they鈥檙e really looking for.鈥� But value means different things to different people.

TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.

Although, we're seeing both kind of returning and new customers shopping our digital channel, being Truereligion.com or they're shopping through the app. And I think it's because the other part of the marketing strategy that we haven't talked about yet, it's called Team True. So Team True is an always on influencer program of now almost 100 people, and those people are really diverse.

The bid 鈥渋s proof of TikTok鈥檚 prowess in ecommerce and the changing nature of how consumers shop and buy,鈥� per 蘑菇AV vice president of content Jasmine Enberg. AppLovin is in negotiations to acquire TikTok, with individuals familiar with the matter telling CNBC that the Trump administration is 鈥渇ully aware鈥� of AppLovin鈥檚 interest.

Retail media networks (RMNs) are using APIs to give advertisers more control over the management, measurement, and optimization of their campaigns.

Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

The introduction of AI agents could further complicate the equation by making genAI companies even more powerful intermediaries between companies and their customers, and potentially limiting retailers鈥� ability to monetize their platforms through retail media.

50% of Black consumers say they鈥檝e recently stopped shopping at companies with differing political views, the highest among racial demographics, generations, or political affiliations, according to a February Harris Poll cited by Axios.

Meta鈥檚 CTO claims nimbleness trumps incumbency in AI. However, Meta鈥檚 AI future still depends on the health of its core ad business.

Read on for intriguing predictions across advertising, media, ecommerce, and tech that you may have missed. Livestreaming ecommerce is catching on. Nearly 50 million people will buy something off a livestream at least once in 2025. That equates to more than 20% of all digital buyers in the US.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners鈥攁nd losers.

I mean, we've seen e-commerce sales particularly in a lot of CPG categories, the boom years of the pandemic, they're starting to taper off, and I think the writing on the wall is really becoming clear that upwards of 80% of total US retail sales, perhaps much higher in a lot of household categories, the store is going to still be king.

Why it matters: As the premiere event for media and advertising, Cannes Lions can help shape the narrative about creator work in the broader industry. Zooming out: Creators have reshaped what consumers watch and buy. But their work is still often dismissed or misinterpreted by industry executives.

Retail media growth spurs demand for ad tech talent: Channel expansion and rising client expectations create need for jobs in performance marketing and ad buying.

Ad revenues for digital pure players in retail media, social media, search, digital audio, and digital video are still expected to grow nearly 10%, reaching $293 billion. Retail and search ad formats will also grow 10% to reach $167 billion, and social media formats will grow 11% to $92 billion.

Advertisers have higher expectations for retail media networks: That鈥檚 fueling a wave of updates from Best Buy, Instacart, and DoorDash.

Infinite Reality, which also plans to buy virtual shopping platform Obsess to expand its metaverse reach, intends to use Napster鈥檚 brand legacy to build a music-driven metaverse powered by mixed reality.