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Create content such as emails, subject lines, social media posts, and images at a rapid speed. Track buyer and customer behavior. Segment audiences. Automate A/B testing and SEO keyword identification. Distribute personalized campaigns at specific times and in multiple languages. How will it create impact?

Email is one of the most important marketing platforms. Email ranked higher than marketing automation, customer data management, and personalization as tech that marketing professionals are investing in, according to MoEngage and ClickZ. One reason marketers are focused on email: It鈥檚 cheap. According to Litmus, for every $1 marketers invest in email marketing, they can expect a $36 ROI. 2.

Untapped potential: US digital ad spending on email will total $670 million this year, just 0.2% of total digital ad spending. And many marketers are fine with that. 鈥淓尘补颈濒 is the only channel that you can put very little effort into and still make money,鈥� he said.

Google鈥檚 new email sender guidelines could throw a wrench in marketers鈥� email plans by making it easier to unsubscribe from bulk senders. Use this chart:. Identify the areas where marketers are increasing their direct marketing budgets. Plan your marketing media mix. More like this:. 5 marketing buzzwords worth knowing.

Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.

This positions the platform to meet key small-business needs: websites, domains, and email. Click here to view the full forecast for Squarespace US retail ecommerce sales. Squarespace Payments will help power growth in 2025. Launched in Q4 2023, the payfac solution lets merchants manage payments, transactions, and payouts within the Squarespace platform.

In with the agents: Agentspace connects NotebookLM Plus with enterprise data and applications 鈥渁longside agents that can analyze documents and emails, translate files, and bring in data from third-party repositories,鈥� said Raj Pai, vice president of Cloud AI at Google. Shared team notebooks, which are stored in Google Workspace or Agentspace, get usage analytics and improved security features.