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Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Advertisers are stepping back from TikTok: CPMs fell significantly YoY, but advertisers should focus on diversification, not total abandonment, for the best results.

Perplexity鈥檚 new ad makes Google a target: The company鈥檚 biggest ad yet, led by 鈥淪quid Game鈥� star Lee Jung-jae, could continue the push toward a more divided AI market.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

鈥淚n years past, you always heard other people saying, 鈥榌贵补肠别产辞辞办闭 works for us!鈥欌�� said Scott Messer, principal and founder of the consultancy Messer Media. 鈥淭his is the first year where everybody is off.鈥�. But since 2018, Facebook has represented less than half of the social traffic that publishers get, per Chartbeat data.

All respondents work directly on YouTube and/or connected TV campaigns for brand advertisers. Pixability is a technology platform for optimizing video ad campaigns on YouTube and CTV.

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

More information on the feature will come soon, a Meta spokesperson told TechCrunch. The change comes just weeks after Threads began testing ads to capitalize on brands seeking alternatives to TikTok amid the platform鈥檚 uncertain future. Why the update? The feature could test whether or not interests are capable of sustaining retention and drawing creators鈥攕omething Threads has struggled with.

By integrating Reuters content, Meta aims to enhance its AI鈥檚 credibility and drive ad revenue while carefully reentering the news domain.

LinkedIn鈥檚 YoY growth rate for ad revenues has slowed from its pandemic high, but it will be a respectable 12.7% in 2024. Click here to view our full forecast for US LinkedIn B2B ad revenues. Meta (Facebook and Instagram) ranks No. 2. B2B advertisers can specifically target new businesses and decision-makers on Meta鈥檚 platforms.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Acquiring Vistar and Blis strengthens its ad capabilities, but turning its mobile data advantage into ad dominance won鈥檛 be easy鈥攅specially in a market controlled by digital giants.

Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.

YouTube strives to make ads less disruptive: The platform is changing its approach to mid-roll ads to appease viewers, creators, and brands alike.

Gen X overindexes the most on YouTube, Facebook, and LinkedIn. YouTube is Gen X鈥檚 top media platform. Almost 74% use it, slightly higher than the total population. But it indicates the platform鈥檚 enduring popularity across age groups and Gen X鈥檚 fondness for utilitarian platforms. Gen Xers make up nearly a quarter of Facebook users.

Microsoft brings AI ad features to Copilot: It鈥檚 vying for ad dollars in an increasingly competitive chatbot space.

If its initial launch is promising, Digg could consider options like subscription-based models to sustain growth without oversaturating the platform with ads鈥攂ut whether that will be profitable in the long term remains to be seen.

Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.