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The first wave of Gen Zers hit their teens during the rise of smartphones, wearables, virtual assistants, and various other disruptive technologies that have transformed the world in the last decade. As a result, they are steeped in digital experiences and welcome new ways of incorporating technology into their lives. They鈥檝e embraced the blur between technology and media.

That has resulted in some divisions being shuttered: In the 18 months since we published our first 鈥淭he Power of Amazon鈥� report, the behemoth has closed its Amazon 4-star, Books, and Pop Up stores, and in-home care service Amazon Care, as well as discontinued its Halo activity trackers. A focus on cost-cutting has also meant widespread layoffs.

Despite low usage, Rabbit鈥檚 founder insists shipping AI products early is essential to compete in the tech space.

If I can fly the flag for the UK for a second, we are the top country in the world for tablets, smart TVs, games consoles, smart home products, and smart watches. So there we go. Bill Fisher (14:52):. Wow. Always happy for you to fly the flag for the UK. Paul Briggs (14:56):.

And so even if you get the AI that good with wearables, I do think that's just another challenge of you have to get the killer app and you have to find the killer way to have it work. Marcus Johnson (15:58):. Yeah.

With 90.0 million users in 2023, AR is roughly on par with smart wearables (89.6 million users) and smartphone health and fitness apps (88.9 million). Smart speakers are just a bit ahead, with 105.5 million users. Expanding web AR may bring AR to new sites. The vast majority of current AR users use it primarily via apps.

Humane's wearable pin is here, but can it replace the smartphone? Computing company Humane has officially and efficiently, both, they've launched its Ai Pin, an OpenAI-powered wearable. This was noted by a lot of people, but David Pierce of The verge. The device, developed by a couple who were former Apple employees, is a $700 two-inch square, and it's about 40 grams.

It's a smart ring wearable. (11:19):. This is the latest addition to its vast ecosystem of devices. Some are more popular and successful than others. But is this something we really need, and what other smart device might be useful to you? So here's the statement, "The smart tech missing from my life at the moment is a smart blank." Evelyn, what have you got? Evelyn Mitchell-Wolf (11:41):.

He notes that during an internal presentation, Meta laid out plans for three new Quest headsets, AR glasses in 2025, and a neural interface smartwatch. Meta's flagship Quest 3 headset expected later this year will be two times thinner, twice as powerful, and cost a bit more than the $400 Quest 2.

The absence of Apple Intelligence at launch and limited language support may hinder consumer interest and slow early adoption.

The 鈥渙ther鈥� category鈥攃omprising mainly gaming consoles, smart speakers, smart watches, and connected vehicles鈥攚ill account for 0:42 per day in 2023. Ad spending on these devices is not actually $0, but it is so low that it rounds down to a 0.0% share in the table above.

So two-thirds of Americans knew that there was AI in wearable devices, chatbots, product recommendations, only half so less knew that it was used to move certain emails over to a spam folder.

I cannot dispute that these kinds of wearable technologies have been a flop as consumer products, but I think that we are now nearly a decade into bosses really, really embracing the technology as a means of surveilling their employees, of enhancing their productivity through wearables.

They actually have their wearables, their Quest VR, mixed reality headset. All of that can benefit-. Marcus Johnson (14:52):. Yeah, WhatsApp. Gadjo Sevilla (15:27):. They can all benefit from the AI infusion. And we could really see that they're willing to spend to get to where they are. (15:35):. Google would come in third at 15%. I think it's still going to be an important player definitely.

Does Tubi become preloaded on any kind of smart device or smart TV? Ross Benes (17:16):. You usually have to download Tubi just like you'd have to download Peacock or Netflix or those. It's not built in the same way that Samsung TV plus is when you turn on Samsung or the Roku channel is because they aren't an OEM. So they'd have some discoverability issues to overcome. Evelyn Mitchell-Wolf (17:32):.

And so the penetration in a lot of these activities, buying, video, social media, gaming, they're high, but they could be higher, you can argue, even health devices, wearable devices in particular for older folks. Paola Flores-Marquez:. Yeah, I completely agree. And I think to your point about iPhones, it's consistent across all of their devices.

Alright, let's move to our final question of this segments Zach against Oscar for talking about AI computers on your ears Ina free de Axios writes that IO one are a new wearable computer with two large custom fit earbuds that use an AI powered voice controlled OS smartphone free.

Computing company Humane has officially launched its AI pin, a two inch square magnetic wearable badge. The $700 device is controlled with your voice and hand gestures and lets users ask ChatGPT questions through it. Take pictures here, email inbox summaries, play music and get nutritional information by holding up food to the camera.

We're talking about people using their smartwatches and the connected cars and smart speakers and even appliances. So just so much digital, people are connected all the time and it's driving that time. Marcus Johnson (07:02):. Okay, so we've got digital eight hours a day this year, mobile at four hours a day. What's behind some of that growth?