For example, its debut Super Bowl ad showed America struggling to find an adequate gift for France after receiving the Statue of Liberty. As consumers prioritized discounts this year, Etsy tried returning to its roots as a marketplace for homemade and handmade items with a notable campaign featuring the character Waldo of "Where's Waldo" fame.
Established in France in 1968 as a media agency. Acquired by Dentsu in 2013 through its purchase of Carat parent Aegis. Part of Dentsu Media. Key clients: Intel, Pampers, Ikea, Mastercard, Heineken. Havas Media Network (Havas). Media unit of the French holding company. Specialties include programmatic buying, performance marketing, out-of-home (OOH), social media, and experiential marketing.