蘑菇AV

On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft鈥檚 attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube鈥檚 current issues around violating children鈥檚 privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.

Video game adaptations have historically presented mixed results鈥攚hile 鈥淭he Super Mario Bros. Movie鈥� was a massive hit and 鈥淭he Last of Us鈥� was well received, projects like 鈥淗alo鈥� fail to take off, while others like 鈥淢inecraft鈥� remain uncertain bets. Traditional studios must strategically acquire undervalued IP while extracting maximum value from existing franchises.

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.

Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube鈥檚 ability to classify these categories correctly.

On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The 鈥渙ther鈥� activities account for a lot of time. Nearly an hour per day will go to 鈥渙ther nonvideo鈥� digital activities that are hard to break out.

This included print press (down 19 minutes), online press (-17), gaming (-17), podcasts (-17), music streaming (-16), online TV/streaming (-15), broadcast TV (-13), and broadcast radio (-13). In fact, China trailed the global average for daily time spent in every category except print press. China ranked last globally in time spent with desktops/laptops/tablets.

Laptop and tablet prices would spike by 46%, video game consoles would be 40% more expensive, and smartphones would cost 26% more, per the CTA. That would cause spending in each category to fall by as much as 68%, 58%, and 37%, respectively. Our take: The consumer electronics industry is poised for a comeback in 2025 due to consumers鈥� need to refresh products and desire for innovation.

Oscars-related content isn鈥檛 the only casualty鈥攕ports and gaming are also heavily impacted. Simply blocking words like 鈥渟hot鈥� or 鈥渟hoot鈥� greatly reduces access to sports content and only 43% of content related to Super Bowl LIX and the 2024 Paris Olympics were classified as safe, per Mantis.

ts new handheld accessory isn鈥檛 the Nintendo Switch killer many had hoped for, but it鈥檚 a sign that the gaming giant is investing to build around its consoles.

The ad network currently offers ads on its gambling apps and websites, with a focus on travel, restaurants within the casino, upcoming events, and nearby businesses, according to Rich Roberts, president of digital gaming at Mohegan.

But cars, electronics, and video game consoles remain exposed to steep duties, driving up consumer prices. Adding to tech鈥檚 challenges, companies may be securing more AI computing capacity than demand justifies, pressuring spending plans.

"Things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down.". Netflix's first-ever decline. "Netflix last year suffered its first-ever decline in average daily time spent with it by its own users," said Cramer-Flood.

The strategy: Toy and gaming giants Hasbro and Mattel are moving quickly to mitigate the effects of US tariffs. Hasbro鈥檚 efforts to diversify its manufacturing footprint will reduce the share of its US toy and game volume from China to below 40% from 50% over the next two years. The company doesn鈥檛 source from Canada and has 鈥渕inimal鈥� imports from Mexico.

AppLovin鈥檚 decision to sell its gaming studios for $900 million signals a complete shift toward AI-driven adtech鈥攕o it鈥檚 clear that the company believes in advertising solutions like MAX mediation and AXON 2.0. AppLovin is still one of the best-performing tech stocks of the past year. Investors may hold judgment until concrete evidence emerges.

It will also add products to its home and toys, gaming, and sports assortments to capitalize on those categories鈥� growth potential, as well as expand its private-label food offerings. It鈥檚 improving the ecommerce experience. Target plans to use AI to offer more relevant recommendations, improve search results, and capitalize on social media trends.

In some industries, like gaming, virtual influencers and digital clones are already closer to the norm than the exception. Meanwhile, young people are already more receptive to AI than older cohorts: We expect over half (52.9%) of US Gen Z and millennials to use genAI at least monthly in 2025.

There鈥檚 a lot for marketers to learn about CTV ads, which encompass digitally sold ads showing up on screens through software like streaming services, hardware like smart TVs, streaming devices like Apple TV, or video game consoles. Here are five essential things to know. 1. The CTV advertising market is experiencing substantial growth.

Chick-fil-A announced its upcoming Play app, which will feature a slew of video, audio, and gaming content geared toward families with young children. An animated series on the app will feature Chick-fil-A鈥檚 cow mascot. Some brands and retailers have even launched their own production companies.