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Gaming. Mobile gaming introduced AR to a vast audience. Games like Pok茅mon Go, which uses AR to overlay virtual features on the real-world gaming environment, showcase the technology's potential for engaging, interactive experiences. Launched in 2016, the game has been downloaded over 1 billion times and has generated more than $6 billion in revenues. Social media.

The car is becoming a premium entertainment space, creating new opportunities for content delivery and brand engagement through gaming and an array of media types. Autonomous tech will redefine in-vehicle time.

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

As Google rolls the product out more broadly, publishers could still see significant traffic declines, which could lead advertisers to spend elsewhere.

Companies that collect robust user data, like airlines, ridesharing services, food retailers, gaming companies, and more, have opened up new ad space or are exploring ways to harness user data to increase revenues.

Twitter鈥檚 ad revenues slump by nearly $2 billion. We downgraded this year鈥檚 projected ad revenues for Twitter from $4.74 billion to $2.98 billion after Elon Musk took over the platform. Musk slashed three-quarters of Twitter鈥檚 staff, made only $11 million in revenues from Twitter Blue in its first three months, and allowed a slew of brand safety issues to fester on the platform.

In September, a Bloomberg investigation found that iHeartMedia (which will account for one-fifth of US podcasting revenues) and The New York Post bought millions of fraudulent listeners via mobile game ads that prompted podcast downloads. Our take: Podcasting鈥檚 next frontier is beyond North American markets.

The ad-reliant digital publishing business is dying: News organizations like CNN, Gannett, and countless others are laying off hundreds as ad revenues fall dramatically.

Restrictions could limit sales in key regions, reducing revenue and stifling reinvestment in R&D. Limiting exports could hinder collaboration with international researchers and partner companies like WPP, slowing the overall pace of AI development and potentially squandering the US鈥� perceived six- to 18-month advantage on AI over China, per the Associated Press.

Showcase the opportunity for gaming and educational apps and content. Consider device-specific ad strategies. More like this:. 5 key stats on Gen Alpha: Brand impressions, learning opportunities, and online attitudes. Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox.

More people in the US are listening to digital audio, and those who already do are spending more time listening.

AppLovin revenues come from ad-driven engagement and measurable results, not just clicks or impressions. Foroughi stated that every download is an explicit user choice. Foroughi also emphasized AppLovin explicitly prohibits the collection of children鈥檚 data and ensures partners adhere to this policy, and does not work with data brokers.

A majority (60%) of US consumers would be willing to answer surveys or take polls to earn rewards from brands, according to an October 2023 Ebbo survey, and more than a third are amenable to playing games or providing ratings or reviews.

By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The 鈥渙ther鈥� activities account for a lot of time. Nearly an hour per day will go to 鈥渙ther nonvideo鈥� digital activities that are hard to break out.

Streamers are raising prices to increase revenues, but Netflix is trying the opposite: The company reduced subscription prices in more than 30 countries as it looks to expand abroad.

In addition to linear TV and video streaming services, podcasts, video games, out-of-home (OOH), and retail media networks (RMNs) all sell inventory upfront now. Upfront buying still offers advantages.

Virtual platforms offer brands valuable insights: Roblox activations generate significant consumer engagement and real-world revenues.

Besides, Netflix already has several costly, long-runway acquisitions in its portfolio thanks to its developing video game business. Our take: Netflix has shaken off the rough launch of its new subscription tier, but it鈥檚 still not the revenue generator the company is hoping for.

US adults spend nearly 3 hours a day watching linear TV and nearly two hours watching connected TV, according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. Sign up here.

Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.

Gaming isn鈥檛 a popular pastime. Central and Eastern Europe and Western Europe are the only regions in which less than an hour per day is spent gaming. Time spent with gaming in Central and Eastern Europe has stayed stagnant, at 43 minutes, since H1 2021, but it hasn鈥檛 decreased in the last year (unlike in the rest of the world).

Zooming out: Sweeping layoffs across multiple industries last year, including tech, media, video games, and retail, left a large pool of unemployed workers vying for new roles and increased competition in the job market. LinkedIn product manager Rohan Rajiv said the job search process is not only about 鈥渓abor market dynamics鈥� but also a lack of transparency, per Engadget.

Read the full report, US In-Game Ad Revenues Forecast 2024.

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

While it鈥檚 possible that a deepening recession could start eating into the money consumers feel comfortable spending on streaming services, entertainment spending by consumers has historically been relatively recession-proof. An Oligopoly Is Forming in the Subscription OTT Space.