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Why advertisers need to keep up with consumer changes in streaming, social search, and gaming. Most teens and parents are comfortable with how much time teens spend on smartphones, social media. A slight increase in minutes per day with media, thanks to another boost for digital.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media鈥� We're basically saying that this is now coming to an end."

We actually estimate that US eSports ad revenues will still grow around 10% each of the next few years. 10% isn't triple digit growth. Your points are well-taken in terms of dampening down some of those expectations that we previously had. And to your point about people being able to watch on-demand gaming content, eSports viewership, we estimate it's about 30 million people in the country.

The news: Meta reduced spending on apps for its Quest mixed-reality (MR) headsets, leading to layoffs for some outside developers that relied on Meta鈥檚 funding. Gaming studios that create content for Meta have laid off as much as half their staff after losing funding from Meta, per The Information.

US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.

Maybe Stranger Things games that you can play on your TV would appeal to people who are very deeply embedded in Netflix, but is that really appealing to a general gaming audience to drive subscriptions to Netflix or however they imagine gaming fitting into the revenue picture? I'm not sure.

Why it matters: In a tight spending environment, Chipotle鈥檚 ability to turn a faux holiday into a legitimate sales driver demonstrates the remarkable, lasting power of clever, timely marketing. The brand created a moment that others now feel compelled to play into鈥攑roof that, when done well, hype still sells.

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.

YouTube is the dominant platform where they discover new toys, far outpacing traditional TV and gaming platforms, according to a May 2024 Precise TV and Giraffe Insights survey. It鈥檚 also Gen Alpha鈥檚 top platform by time spent, at 84 minutes daily, per Qustodio, a third-party parental control and monitoring platform offered by Qoria. Shopping independently is not commonplace.

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

Twitter鈥檚 ad revenues slump by nearly $2 billion. We downgraded this year鈥檚 projected ad revenues for Twitter from $4.74 billion to $2.98 billion after Elon Musk took over the platform. Musk slashed three-quarters of Twitter鈥檚 staff, made only $11 million in revenues from Twitter Blue in its first three months, and allowed a slew of brand safety issues to fester on the platform.

Companies that collect robust user data, like airlines, ridesharing services, food retailers, gaming companies, and more, have opened up new ad space or are exploring ways to harness user data to increase revenues.

Video streaming services, podcasts, video games, and retail media networks all sell inventory upfront. Click here to view the full forecast for upfront TV ad spending. Digital upfront spending is set to eclipse linear TV. We forecast that more money will be allocated upfront to digital video than to primetime linear TV for the first time this year.

Social media creator revenues: Revenues generated by US-based creators from their activities on social media and video platforms that primarily host user-generated content. Includes sponsored content, affiliate marketing, merchandising, subscriptions, tipping and gifting, and other.

The car is becoming a premium entertainment space, creating new opportunities for content delivery and brand engagement through gaming and an array of media types. Autonomous tech will redefine in-vehicle time.

In addition to linear TV and video streaming services, podcasts, video games, out-of-home (OOH), and retail media networks (RMNs) all sell inventory upfront now. Upfront buying still offers advantages.

By contrast, time spent with social networks, digital audio, digital gaming, and digital messaging will be mostly stagnant going forward. The 鈥渙ther鈥� activities account for a lot of time. Nearly an hour per day will go to 鈥渙ther nonvideo鈥� digital activities that are hard to break out.

Besides, Netflix already has several costly, long-runway acquisitions in its portfolio thanks to its developing video game business. Our take: Netflix has shaken off the rough launch of its new subscription tier, but it鈥檚 still not the revenue generator the company is hoping for.

US adults spend nearly 3 hours a day watching linear TV and nearly two hours watching connected TV, according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. Sign up here.