蘑菇AV

On today鈥檚 podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style庐 Jacynth-Bassett.

For example, Sephora began carrying the eponymous line from beauty product developer Sarah Creal, aimed at Gen X beauty consumers, while Nordstrom launched Gen Alpha-focused beauty kiosks in its teen apparel departments.

50% of Black consumers say they鈥檝e recently stopped shopping at companies with differing political views, the highest among racial demographics, generations, or political affiliations, according to a February Harris Poll cited by Axios.

Shopee and Tokopedia rank as the first and second choices, respectively, for Ramadan-related online shopping in Indonesia among Gen X and millennials. Gen Z, however, prefers TikTok Shop over Tokopedia for Ramadan purchases. But its new partnership with TikTop Shop could give Tokopedia a lift.

Almost three-fourths (74.8%) of Gen Zers will be digital game players by 2027, according to our December 2024 forecast.

Millennials were born between 1981 and 1996; Gen Xers between 1965 and 1980; and baby boomers between 1946 and 1964. Gen Z has diverse interests but limited digital platforms to explore them. Gen Z is in a transformative stage. Around 36% of Gen Zers are between ages 12 and 17, according to the US Census Bureau. Those 18 and older are still finding their footing in adulthood.

Per Bloomberg research cited in a 2024 Knight Frank report, 66% of millennials are determined to invest in ways that don鈥檛 harm society or the environment, versus 49% of Gen Xers. They鈥檒l look for green investment portfolios, provider divestment from fossil fuels, and tools like carbon trackers. Concierge services.