蘑菇AV

Nike expects more pain as external headwinds complicate its turnaround plan: The company forecast a mid-teens drop in quarterly sales as inventory struggles and tariffs take their toll.

Prestige fragrance sales soar as Gen Zers embrace scent wardrobes: That trend helped Spanish beauty company Puig deliver double-digit growth in its perfume division in Q3.

TikTok鈥檚 influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.

Restaurants, food brands adapt to Gen Z tastes with 鈥渟wicy,鈥� diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers鈥� desire for dining out and grocery treats.

Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.

Talkspace posts its first full year of profitability: But it鈥檚 not all rosy. It鈥檚 catching heat for sending teens鈥� data to social media platforms. Talkspace must be sure not to spoil its prosperity by damaging its reputation.

Gen Z is redefining search. Platforms like TikTok and YouTube are encroaching on Google鈥檚 territory as Gen Zers use social networks to look up tutorials, trends, and more.

Millennials outpace Gen Z on eight of the 12 digital platforms 蘑菇AV tracks.

Gen Zers鈥� financial aspirations and spending habits aren鈥檛 in line with their economic reality. Banks can help them manage their expectations and plan for the future with engaging financial education鈥攂oosting Gen Zers鈥� customer lifetime value in the process.

Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.

Consumers aren鈥檛 ready to quit cash yet: The shift to digital delivery of services hasn鈥檛 relieved banks of their duty to manage cash鈥攑articularly if they鈥檙e seeking to win over cash-carrying millennials and Gen Zers.