蘑菇AV

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

With privacy and misinformation at risk, teens worry about tech companies鈥� failure to manage AI content and prioritize their safety.

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.

Pinterest鈥檚 AI-driven ad strategy and shopping expansion drive Q4 growth: Revenue surges 18% YoY as Gen Z engagement and ad performance improve.

The number of Gen Z social media users continues to rise, but it鈥檚 baby boomers who are fueling growth on TikTok and Snapchat.

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

This week, online reviews convince Gen Zers, Valentine's Day breaks records, and where consumers learn about new products.

Gen Z struggles to manage health and wellness: They understand the importance of taking health into their own hands but fail to deliver good results. We explore how healthcare marketers, providers, and insurers can arm this generation with the necessary support.

Victoria鈥檚 Secret鈥檚 rebooted fashion show resonated with Gen Z: That, alongside the company鈥檚 efforts to expand and refresh its assortment, resulted in a solid holiday performance.

Nearly half (49.4%) of US Gen Z consumers skip events due to high ticket prices, according to a September report from Merge.

Walmart鈥檚 brand refresh reflects its retail evolution: Its visual update accompanies initiatives to enhance ecommerce capabilities and lure more affluent and Gen Z shoppers.

A lot can happen in a week. Rue21鈥檚 customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

Physical stores matter most for driving awareness. But online, social media platforms outrank multibrand retailers鈥� digital channels in driving product discovery, with the most pronounced impact among Gen Z shoppers.

High-quality visuals or graphics would be the highest factor for AI-generated ads to grab the attention of both millennials (45%) and Gen Zers (50%), according to an October survey from Interactive Advertising Bureau (IAB) and Sonata Insights. While celebrity or influencer endorsements would be the least effective way to get millennials (12%) and Gen Zers (17%) to take note.

Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here鈥檚 the data you need to ensure your marketing campaigns are reaching these cohorts.