蘑菇AV

We look at how issuers can adjust their strategies to match millennial and Gen Z travel behaviors.

Exclusive events鈥攅ven when cardholders have to pay to access them鈥攈ave helped the brand make big gains with Gen Z and millennials.

Gen Z expects Apple Pay at checkout. Gen Zers鈥� payment preferences differ from those of older consumers. One of the biggest distinctions is their love of Apple Pay. In the past year, 34.2% of Gen Z social commerce buyers used it鈥攎ore than twice the proportion of buyers overall (16.4%), per our March 2024 survey. Catering to Gen Z is especially important given its heavy usage of social media.

Gen Z still leads BNPL user growth, but providers shouldn鈥檛 count out other generations. In 2024, the yearslong trend of Gen Z propelling BNPL user growth will continue. The number of Gen Z users will increase 15.5% this year, far outweighing the user growth among millennials (1.8%), Gen Xers (5.6%), and boomers (6.4%).

However, US Gen Zers are less apt than other generations to view introductory rates as valuable. Newly acquired Gen Zers who eschew such offers would rob issuers of a key way to build loan balances鈥攁nd of the interest income earned on those balances.

Gen Z is strongly embracing the shift to social media and creator content. Consumers are largely receptive to brands that partner with creators and influencers. Creator and influencer content can be more relevant and less intrusive than studio-produced ads. Creators and influencers are effective at driving purchases, especially among Gen Z and millennials.

Gen Zers are on a path to take the lead on most platforms, while millennials remain a stable digital population and other generations pick up new habits.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, the economic blackout day made an impact, ecommerce buoys beauty, and luxury spending continues.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

蘑菇AV clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.