蘑菇AV

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Best Buy is partnering with Google Cloud and Accenture on its customer agent tool, which leverages Google Cloud鈥檚 Vertex AI platform and Gemini genAI models. Salesforce has launched Einstein Copilot, a customizable, conversational, genAI assistant for customer service agents that leverages a company鈥檚 own data to provide customer insights and recommendations.

A shakeup at the top of Google鈥檚 ad business: The head of search and advertising will step down as the company faces its greatest regulatory challenge yet.

As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.

Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit鈥檚 user growth fell short of expectations, sending shares down 14% after hours.

Nearly half of US consumers say AI-generated ads make brands seem fraudulent, yet most will still buy, revealing a gap between skepticism and spending habits.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

Google鈥檚 AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.

Advertisers are likely to resume spending鈥攊f they ever stopped, thanks to TikTok鈥檚 blackout refund policy鈥攂ut will keep watch on the story and could diversify their budgets to avoid negative consequences.

Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The difference in number of users increases from about 4 million in 2023 to over 6 million by 2026, solidifying Google Assistant鈥檚 position as the market leader. GenAI will throw a curve ball in the voice assistant market. Gemini AI is becoming the default assistant on Google鈥檚 Pixel 9 phones, though Google Assistant will remain an option.

Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to 蘑菇AV鈥檚 latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.