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Declining demand and rising costs are taking a toll. Samsung and Apple dominate the premium segment, leaving room for budget brands to thrive in emerging markets.

When you think about Korea, you think about K-pop, K-drum. So now you may see more Chinese product that are out there and that brings some soft power and prestige to Chinese brand. I think that's one that I've been thinking of. If you think about Uniqlo, how they have different animes on the T-shirts, that's just help introduce animes to the mass market. Sara Lebow:.

So China, India, Malaysia, Thailand, Philippines, South Korea, down noticeably like five to 10 points. I was not expecting that. And it does suggest there's something in the usability that isn't yet flying in that region. Maybe it's to do with the number of languages there and the power of the recognition. But it's faltering in large parts of APAC in a way I wouldn't have expected it to. Bill Fisher:.