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But the other one that really leaps out at me is Kroger and Disney and their advertising units working together. And I find this so fascinating because I think that the interplay between CTV and retail media ad spending is going to be very complex, and I'm really, really fascinated to see how it shakes out.

And the other possibility is the store is divested from an Albertson's Kroger merger, which might be a legal requirement to increase competition in certain areas. I don't know that they're going to want to spend that much at a time like this. But I think it's an interesting possibility because at the end of the day they will need more physical retail in order to successfully grow their grocery.

They power marketplaces for Macy's, Kroger and Simon's Premium Outlets here in the US, and a lot of other retailers globally. They're finding that they can not only set up these marketplaces for retailers and help run them, but they can bring brands on board. Then brands and sellers can sell through multiple marketplaces without having to deal with them individually. Sara Lebow:.

Food prices are lower, but still 23% higher today than four years ago, and two, the FTC shutting down a competitive $25 billion mega merger between Albertsons, second-largest supermarket chain by sales, and Kroger, the largest. Suzy Davidkhanian:. But I think if the question is, will it be okay in the US? The answer is yes.

And if there is, let's say people are still going into a store and I use the Kroger app all the time to find where an item is when I'm in the store and I'm like... Where I am in Virginia, there are lots and lots of aisles in grocery stores. That's not this case in New York.