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These same market drivers are cited in analysis on regions from Latin America to Southeast Asia, Africa, and the Gulf States. What鈥檚 often missing is the fact that these factors don鈥檛 necessarily indicate an ecommerce market is set to soar in the near future.

Some 30.1% of respondents watched vlogs/influencer videos, about 5 percentage points ahead of the No. 2 region, Latin America. Using paid platforms to follow creators/influencers was reported by 11.8% of respondents in the region. Device Ownership. Ownership of smart TVs in the region ranked last globally.

Its penetration in Southeast Asia, Latin America, and the Middle East and Africa exceeds its worldwide figure. Conversely, X (formerly Twitter) and Snapchat are particularly weak in those regions. Click here to view our full forecast for social network user penetration, by country and by platform. If TikTok is banned in the US, its business will rely heavily on Latin America and Southeast Asia.

In several regions鈥攕uch as Latin America and Southeast Asia鈥攏o country will do so. Outside of China, digital advertising has enormous headroom for growth in much of Asia-Pacific. Click here to view our full forecast for digital ad spending penetration by country and region.

But that means then US brands are going to be inherently more expensive and consumers in Mexico, consumers in the rest of Latin America, they have options. China's still an option. Europe is still an option, and then you're going to be coming into this, what do you, the consumer, value more? Your quality, your value, or the like?

It will be another turbulent year for social media in Latin America. As the number of users nears 400 million, declines at Facebook and Twitter will have profound, long-lasting implications for the region鈥檚 two biggest markets: Brazil and Mexico.

Netflix gets a boost from Latin America in Q1: The region is a vital market for new users and incremental revenue growth, despite the controversial clampdown on password sharing.

Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.

Cash is no longer king in Brazil after being dethroned by the central bank鈥檚 instant payments system, Pix. This report explores who鈥檚 using Pix (nearly two-thirds of the population), what鈥檚 fueling its immense popularity, and how it will reshape Brazil鈥檚 payments landscape this year and beyond.

Where this leaves competitors: Some US banks are trying to build inroads in Latin America. To do so successfully, they'll need to:. Focus on offering personalized financial products that meet the evolving needs of tech-savvy users in Mexico and Brazil.