蘑菇AV

In response, LinkedIn created Thought Leader Ads, which allows advertisers to sponsor content from LinkedIn members, expanding the ways they can reach audiences. Effective B2B influencer marketing isn鈥檛 about celebrity status. In B2B, the focus is on value creation, trust-building, and collaboration.

The attractive walled garden of LinkedIn: B2B marketers spend a lot of time and money on LinkedIn for good reason. LinkedIn manages the collection of data and ensures GDPR compliance. It also obtains consent from its members to use anonymized contact and firmographic data for marketing. The data stays with LinkedIn, but marketers can use LinkedIn鈥檚 tools to effectively target and market to people.

LinkedIn has become a hub for journalists. The app has become a go-to for sharing articles and engaging with readers. It is catering to those users, by promoting posts and videos in its 鈥淟颈苍办别诲滨苍 News鈥� feed, for example. Still, many journalists can鈥檛 fully quit Twitter, mainly because they鈥檝e spent years building their presence on the platform and there is no exact replacement.

LinkedIn revenues grew 8%. Google's 鈥淪earch and Other鈥� revenues are holding steady (just 1.87% growth)鈥攁lthough YouTube ad sales actually dropped. By comparison, Microsoft鈥檚 search and news advertising revenues (excluding traffic acquisition costs) jumped 10%. Alphabet also announced $70 billion in additional stock buybacks, signaling the company's confidence in its financial health.

That鈥檚 good news for Pinterest and LinkedIn, the platforms most trusted by users according to our 鈥淒igital Trust Benchmark鈥� report, and bad news for Facebook, which just 18% of users think protects their privacy. 2. Digital trust is necessary but elusive. Our survey found trust in social media at its lowest point in three years for all major platforms.

The LinkedIn user base is getting younger. On this top B2B network, millennials and Gen Zers will make up 61.6% of total US users in 2023, per our forecast. User growth this year will be most notable in Gen Z, rising 20.0% YoY. B2B buyers use social media to reach sellers and to share experiences.

Older Gen Zers use Facebook, LinkedIn, Reddit, and the former Twitter (now called X) more than teens. Teens have a higher preference for YouTube for viewing long videos. The big takeaway: The fact that Gen Z鈥檚 attention is divided for key social media activities spells potential opportunities for brands and the major social networks.

But Jasmine, what should we make of this 1 billion user milestone for LinkedIn? Jasmine Enberg:. Well, it's a huge milestone again. Also, interestingly, it's coming just a few days after Elon Musk said that LinkedIn was one of X's biggest competitors now that they're rolling out XHiring, which I have a lot of questions about.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋nfluencer鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

Microsoft has quietly laid a foundation for the future of digital advertising with assets in search (Bing), social (LinkedIn), gaming (Xbox), retail media (PromoteIQ), and ad tech (Xandr). Ecommerce giants power the retail media boom. Amazon drove鈥攁nd now dominates鈥攄igital advertising鈥檚 third wave with a powerful combination of search, display, and streaming TV ads.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

The top two channels in the digital ad spending space are LinkedIn and Meta. Together, they鈥檒l capture more than 37% of all B2B digital ad spend in 2023. Display will dominate search by 2024. B2B video ads will help drive up display鈥檚 growth rate, with YouTube accounting for 15.0% of B2B video ad spending in 2023.

TikTok鈥檚 staggering US growth last year was far higher than other social media networks (LinkedIn came in second with growth of just 19%). Its success is spilling over to competitors, too: Thanks to TikTok and the rise of YouTube Shorts and Instagram Reels, we forecast that video will make up 53.4% of US social ad budgets in 2023.

Methodology: Insider Intelligence surveyed 2,225 social media users in the US during May 20-June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube.

鈥淥ver the last year, we have shifted our focus from a writing assistant to becoming a true AI copilot for marketing teams,鈥� said co-founder Dave Rogenmoser on LinkedIn. 鈥淪pecifically, we鈥檝e become a platform mid-market and enterprises can trust with on-brand, high-performing marketing content.鈥�. What does Jasper do?

LinkedIn is becoming a must for industry professionals. Creators are building audiences by sharing industry insights and business news. LinkedIn is steadily rolling out new tools to support those creators, including its Creator Accelerator Program, Top Voices list, and newsletters, which saw a fourfold increase in subscribers in the past year, per LinkedIn.

TikTok also launched an AI ad script generator, part of a trend of social platforms鈥攊ncluding Snap and LinkedIn鈥攗sing generative AI for ad copy. Player: Microsoft. Microsoft made a number of changes to its ad management tools, renaming several ad platforms and introducing AI-based targeting, generative AI in responsive search ads, and more.

Through multiple LinkedIn posts, Unit investors implied that Treasury Prime was to blame for Piermont鈥檚 consent order, per Fintech Business Weekly. How the industry has reacted: Throughout the banking sector, there鈥檚 a general sense of regulatory dread around which bank will wind up in the news next.

Only 26% of B2B marketers worldwide plan to use genAI, according to a May 2023 LinkedIn survey. That鈥檚 likely due to factors like major privacy concerns over proprietary and sensitive data, regulations, transparency, and misinformation.

Adult Gen Zers also overindex on Twitter, Reddit, and LinkedIn. Younger Gen Zers grew up on social video, but older Gen Zers are still drawn to text-based and conversational social platforms, in addition to platforms offering social video. Key Takeaway: Don鈥檛 think of Gen Z as a monolithic audience. Teens are more concentrated in a few favorite destinations, making it easier to catch their attention.

The data derived from successful email campaigns in email are also core to other profitable channels like remarketing鈥攊n email, social, or anywhere you can upload hashed email like Facebook, Instagram, Twitter, Google Ad Manager (via publisher-provided IDs), Amazon, LinkedIn, Taboola, LiveRamp, Criteo, AdRoll, etc.

More Chart of the Day. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget.