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Older Gen Zers use Facebook, LinkedIn, Reddit, and the former Twitter (now called X) more than teens. Teens have a higher preference for YouTube for viewing long videos. The big takeaway: The fact that Gen Z鈥檚 attention is divided for key social media activities spells potential opportunities for brands and the major social networks.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋nfluencer鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

But Jasmine, what should we make of this 1 billion user milestone for LinkedIn? Jasmine Enberg:. Well, it's a huge milestone again. Also, interestingly, it's coming just a few days after Elon Musk said that LinkedIn was one of X's biggest competitors now that they're rolling out XHiring, which I have a lot of questions about.

The top two channels in the digital ad spending space are LinkedIn and Meta. Together, they鈥檒l capture more than 37% of all B2B digital ad spend in 2023. Display will dominate search by 2024. B2B video ads will help drive up display鈥檚 growth rate, with YouTube accounting for 15.0% of B2B video ad spending in 2023.

TikTok鈥檚 staggering US growth last year was far higher than other social media networks (LinkedIn came in second with growth of just 19%). Its success is spilling over to competitors, too: Thanks to TikTok and the rise of YouTube Shorts and Instagram Reels, we forecast that video will make up 53.4% of US social ad budgets in 2023.

Methodology: Insider Intelligence surveyed 2,225 social media users in the US during May 20-June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube.

鈥淥ver the last year, we have shifted our focus from a writing assistant to becoming a true AI copilot for marketing teams,鈥� said co-founder Dave Rogenmoser on LinkedIn. 鈥淪pecifically, we鈥檝e become a platform mid-market and enterprises can trust with on-brand, high-performing marketing content.鈥�. What does Jasper do?

LinkedIn is becoming a must for industry professionals. Creators are building audiences by sharing industry insights and business news. LinkedIn is steadily rolling out new tools to support those creators, including its Creator Accelerator Program, Top Voices list, and newsletters, which saw a fourfold increase in subscribers in the past year, per LinkedIn.

YouTube, LinkedIn, and X (formerly known as Twitter) discontinued their Stories offerings, showing the format doesn鈥檛 necessarily translate across platforms. Instagram Stories remain popular among marketers for being one of the platform's most monetizable assets. Per our forecasts, the feature is expected to bring in $13.01 billion globally this year鈥攁lmost a quarter of Instagram鈥檚 total ad revenues.

TikTok also launched an AI ad script generator, part of a trend of social platforms鈥攊ncluding Snap and LinkedIn鈥攗sing generative AI for ad copy. Player: Microsoft. Microsoft made a number of changes to its ad management tools, renaming several ad platforms and introducing AI-based targeting, generative AI in responsive search ads, and more.

Through multiple LinkedIn posts, Unit investors implied that Treasury Prime was to blame for Piermont鈥檚 consent order, per Fintech Business Weekly. How the industry has reacted: Throughout the banking sector, there鈥檚 a general sense of regulatory dread around which bank will wind up in the news next.

Only 26% of B2B marketers worldwide plan to use genAI, according to a May 2023 LinkedIn survey. That鈥檚 likely due to factors like major privacy concerns over proprietary and sensitive data, regulations, transparency, and misinformation.

Adult Gen Zers also overindex on Twitter, Reddit, and LinkedIn. Younger Gen Zers grew up on social video, but older Gen Zers are still drawn to text-based and conversational social platforms, in addition to platforms offering social video. Key Takeaway: Don鈥檛 think of Gen Z as a monolithic audience. Teens are more concentrated in a few favorite destinations, making it easier to catch their attention.

The data derived from successful email campaigns in email are also core to other profitable channels like remarketing鈥攊n email, social, or anywhere you can upload hashed email like Facebook, Instagram, Twitter, Google Ad Manager (via publisher-provided IDs), Amazon, LinkedIn, Taboola, LiveRamp, Criteo, AdRoll, etc.

More Chart of the Day. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget.

LinkedIn now allows marketers to schedule Page posts up to three months in advance, improving time management while introducing features for engagement and community building. Insurance companies are dramatically reducing their TV ad spending due to economic challenges, increased claims, and market competition.

Ad revenues for ByteDance鈥檚 social platforms TikTok and Douyin will increase 24.5% this year, pushing the company to a 5.8% share of worldwide digital ad spending鈥攇reater than LinkedIn, Snapchat, Twitter, and YouTube combined.

Methodology: Data is from a December 2023 Morning Consult survey as cited on LinkedIn. 2,201 US adults were surveyed online during November 2-3, 2023. There is an unweighted margin of error of +/-2 percentage points.

LinkedIn and Meta will account for 37.4% of 2023鈥檚 US B2B ad spend. Nearly 50% of US B2B digital ad spend will go to mobile this year, per our forecast. Advertisers favor display formats on mobile to appeal to younger buyers. Use this chart:. Understand the future of B2B ad spend. Evaluate changes in the B2B market. More like this:.

More Chart of the Day. 7/14 - AI and market analysis. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations.

More Chart of the Day. 7/13 - Don鈥檛 fear the AI. 7/12 - B2B鈥檚 LinkedIn the chain. 7/11 - Just in Prime. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. Methodology: Data is from a June 2023 SurveyMonkey study as cited in company blog. 170 US market research professionals were surveyed during June 17-19, 2023.

Meta, Snap, Pinterest, and Microsoft, which owns LinkedIn, all cited difficult economic conditions in their most recent earnings calls. Normalization is here after a radical rebound. Advertisers boosted spend big-time in 2021 as they recovered from the pandemic slump. But 2021 was an outlier, and ad spending has come back down to earth.

Social media activities: The bank uses Facebook and LinkedIn, and says it鈥檚 managed to increase engagement by 40% over the past year, posting three to four times weekly. Post topics include the bank鈥檚 community engagements, highlights of individual bank employee achievements, customer testimonials, new products and services.

Ad revenues for ByteDance鈥檚 social platforms TikTok and Douyin will increase 24.5% this year, pushing the company to a 5.8% share of worldwide digital ad spending鈥攇reater than LinkedIn, Snapchat, Twitter, and YouTube combined.