蘑菇AV

So it seems like maybe some other streaming services are saying, "Hey, why can't we also create an event around sports and use that as a hook to pull people into our streaming platform?". Daniel Konstantinovic:. Yeah, I mean Netflix notably until recently lacked a major sports rights deal.

Publicis simplifies women鈥檚 sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.

But I think just to push back a little bit on it, churn is now basically par for the course with streaming and especially with sports, there's more of these services getting to sports. I think they understand that people are going to subscribe on a partial year basis depending on sports seasons.

So there isn't going to be live sports, there isn't going to be prestige TV. Many of them have no or very little original content that they're paying for. There's not a lot of the most famous, most popular movies, et cetera. You can ramp this thing up. Your licensing fees are low. You're offering it for free. You're just selling advertising.

That's good enough for a third, 33% of live sports viewers. And by 2027, we think that 44% of live sports viewers will watch ESPN+. So if ESPN+ was able to do that, ESPN the channel, you imagine, would be able to do pretty well. I think they said in the article it's like 70 million households have access to ESPN. Ballpark. Oscar Orozco:. Sounds about right. Marcus Johnson:. Yeah.

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Brands will experiment with AR retail experiences and AI-powered content overlays at live events like concerts and sports venues. High-visibility use cases will create new advertising formats that blend digital interactions with physical spaces. This will fundamentally change how consumers interact with brands. Ad-supported genAI search will beat subscription models, benefiting Google.

Financial empowerment: Ads encouraged viewers to take control of their financial lives, such as SoFi's campaign. Celebrity endorsements: Ads featuring famous actors or NFL players were highly effective. The combination of these strategies is why SoFi鈥檚 ad performed so well against comparable campaigns.

Driving there was that fear, but that was before Max, formerly HBO Disney plus Netflix all got into advertising and then all these streaming services, including those and others have paid a lot of money to have live sports.

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.

On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.

We're already seeing a lot of citizen journalism news clips that are vertical on traditional or connected TV, and we're also seeing more ads take up a part of the screen, which I think can be very effective, especially in sports content, live sports.

Almost all the bundles that are being offered now heavily discount the ad supported version and they're adding the live sports, which will have ads in it. So they are doing things to grow the ad revenue, but maintaining the subscription revenue is a bigger deal. It's a lot bigger pot of money for them. Marcus Johnson (08:52):.

Live sports investments and ad blocking crackdown improvements in shorts monetization and it achieved its highest growth rate in two years. So not too shabby from YouTube. And then Google Network accounts for 12% of the pie and network is the odd one out here. It shrank 1% this quarter. It hasn't grown since Q2 2022 Network is lower margin than Google's other two advertising business units.

And with an international portfolio that includes Premier League matches in the UK and other prominent soccer properties in Western Europe, Amazon means business when it comes to live sports. Compared with traditional media companies, it has deep cash reserves and no need to monetize sports video directly, as long as it helps turn the flywheel.

On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.

But I found some data from a guy named Bill Carter who's a sports business journal columnist who used to run a sports marketing agency, and by his estimation, 17% of D1 student athletes nationwide had some kind of NIL deal in 2022. Marcus Johnson:. 17? 1, 7?

Another is that Netflix has a really big sports deal that is going to kick into effect next year with the WWE that will give it potentially some ad space alongside live sports. And we've seen that be a big driver of revenues and spending for Amazon and for YouTube. So it's not the NFL, but WWE is still really large, and I'm sure that there will be people who are looking to advertise alongside that.

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Today's facts, only three sports professionals, Jeremy, across the major US sports have had their jersey retired leaguewide, not just for their team. Who are they? Jeremy Goldman:. Michael Jordan. Marcus Johnson:. Nope. Jeremy Goldman:. Ah, what? Wayne Gretzky. Marcus Johnson:. Yep. Wayne Gretzky's number 99 jersey in hockey. Jeremy Goldman:. Bill Russell. Marcus Johnson:. Very nice.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

But they're also becoming more active with sports rights. They've already have the NFL Thursday night games and stuff, Yankee games. They're looking to add more. They're extending their tentacles into local advertising as well. They have been rumored to be purchasing some of these Sinclair regional sports networks that have gone bankrupt.

More bad news for Venu Sports: The proposed sports streaming service will go to court with Fubo in October, kicking a potential launch further down the road.

Tubi differentiates itself with an eclectic offering of rotating blockbusters, old straight-to-video movies, made-for-TV specials, short-lived cult series, classic sporting events, and live broadcasts of the NBA鈥檚 farm league. Viewers have taken to this ragtag approach. YouTube usage keeps growing. YouTube continues to eat up more of children鈥檚 screen time.