Ä¢¹½AV

Note: Individuals of any age who watch an internet-delivered live TV service via app or website at least once per month (e.g., Hulu + Live TV, Sling TV, YouTube TV). Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

The opportunity: While live shopping struggles to gain traction stateside due to limited viewer interest, shoppable TV ads enable brands to reach users where they’re already watching and engaged.

On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Use this chart: Marketers and retailers can take note of Ticketmaster’s dominant position in the marketplace as a signal for prime advertiser audiences, providing reach for sports brands, event sponsors, and businesses of all sizes. Additionally, marketers can strategically offer targeted discounts for live events to address the price sensitivity felt by Gen Z. Related Ä¢¹½AV reports:.

They're building Netflix house venues that will feature a mix of retail, dining, and live experiences. Netflix is also getting ready to stream its first live sporting event, but what is it? What is the sporting event it is getting ready to live stream? Yory. Why is this not a video podcast? My God, this is so good. So Danny's in. Sky's in. Yory's in.

So yeah, to Max's point, WBD, getting ready to launch a sports tier. Warner Brothers Discovery are getting ready to launch a sports tier from its Max streaming service targeted to coincide with MLB playoffs. According to CNBC, the service will simulcast games from the MLB, MBA, NHL, and NCAA as well. Let's move to question three and we've got Ross versus Evelyn.

And on our June 26th around the World Show, we examined retail media networks in other countries and on Tuesday's show, me and Andrew discussed the deal that will we use Walmart shopper data to power ads on NBC Universal's live sports streams. So we've covered it a fair amount in the last couple of weeks. Lots happening in the world of retail media networks.

One women's sports is kind of waiting for media coverage to catch up 15% of sports media coverage dedicated to women's sports when women's events comprise 50% of all sports competitions in America. So 15% of coverage, 50% of sports as according to wasserman's women focused practice the collective.

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

One of the nicer ways to use Twitter was to have it open as a companion during some major event, whether it's a sports match or the election or the Oscars or something like that. And that service is splintered across a lot of these platforms. Reddit now has these live blogs on sports subreddits that are very popular and get a lot of activity. There are places for those users to go, if not Bluesky.

Well, Amazon's getting into television in a huge way with all the live sports they're doing and inserting ads into Prime Video. And as they become a bigger TV player, they're going to get the consumer ready for shoppable media.

Apparently, according to NBCU, 2 in 3 Peacock viewers are already ordering food or beverages when they sit down for a live sporting event or a movie. So in order for consumers to choose to use the path to purchase that's provided on their TV screen, it has to be easier and/or significantly cheaper than doing it yourself.

As Max said, they tend have similar strategies on the content they rely on and the live sports they go after, so they could complement each other. But to me, that seems more like a weakness, that the other partner isn't offering something wildly different than what they offer. If they're going to compete with the ESPN and Fox sports joint venture, they'd need something a little more substantial.

Disney recently announced plans to acquire a majority stake in streaming service Fubo and merge it with Hulu + Live TV, creating a large pay TV service and clearing the way for Venu Sports to launch and disrupt sports streaming. Without a major rights deal of its own, Roku could struggle to attract new customers.

On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.