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Sports-betting companies like DraftKings will also advertise. If last year’s Super Bowl ad spending was defined by the crypto world, this year it’s the alcohol industry’s turn. Budweiser gave up its position as the exclusive alcohol advertiser of the event, allowing brands like Heineken, Miller, and others to swoop in.

Note: Individuals of any age who watch an internet-delivered live TV service via app or website at least once per month (e.g., Hulu + Live TV, Sling TV, YouTube TV). Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

The opportunity: While live shopping struggles to gain traction stateside due to limited viewer interest, shoppable TV ads enable brands to reach users where they’re already watching and engaged.

On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Its success attracting new viewers and political ad dollars in 2024 showed that there is significant appetite—and opportunity—for live, free digital video around major events. We forecast that Tubi’s US ad revenues will pass $1 billion for the first time this year, climbing 19.2% to $1.17 billion.

They're building Netflix house venues that will feature a mix of retail, dining, and live experiences. Netflix is also getting ready to stream its first live sporting event, but what is it? What is the sporting event it is getting ready to live stream? Yory. Why is this not a video podcast? My God, this is so good. So Danny's in. Sky's in. Yory's in.

So yeah, to Max's point, WBD, getting ready to launch a sports tier. Warner Brothers Discovery are getting ready to launch a sports tier from its Max streaming service targeted to coincide with MLB playoffs. According to CNBC, the service will simulcast games from the MLB, MBA, NHL, and NCAA as well. Let's move to question three and we've got Ross versus Evelyn.

And on our June 26th around the World Show, we examined retail media networks in other countries and on Tuesday's show, me and Andrew discussed the deal that will we use Walmart shopper data to power ads on NBC Universal's live sports streams. So we've covered it a fair amount in the last couple of weeks. Lots happening in the world of retail media networks.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

One women's sports is kind of waiting for media coverage to catch up 15% of sports media coverage dedicated to women's sports when women's events comprise 50% of all sports competitions in America. So 15% of coverage, 50% of sports as according to wasserman's women focused practice the collective.

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Well, Amazon's getting into television in a huge way with all the live sports they're doing and inserting ads into Prime Video. And as they become a bigger TV player, they're going to get the consumer ready for shoppable media.

Disney acquires Fubo, clearing Venu ³§±è´Ç°ù³Ù²õ’ troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.

Fox has committed to focusing on live programming like sports and news, areas where it continues to capture loyal audiences and advertiser interest. Tubi has been doing well of late, surpassing Peacock and Paramount+ among others in streaming viewership. Its free, ad-supported model, diverse content, and focus on younger viewers fuel its appeal.

As Max said, they tend have similar strategies on the content they rely on and the live sports they go after, so they could complement each other. But to me, that seems more like a weakness, that the other partner isn't offering something wildly different than what they offer. If they're going to compete with the ESPN and Fox sports joint venture, they'd need something a little more substantial.

Apparently, according to NBCU, 2 in 3 Peacock viewers are already ordering food or beverages when they sit down for a live sporting event or a movie. So in order for consumers to choose to use the path to purchase that's provided on their TV screen, it has to be easier and/or significantly cheaper than doing it yourself.