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Cyber Monday in particular 鈥渨as a day for splurge purchases,鈥� said Caila Schwartz, Salesforce director for consumer insights, with considerable growth in the luxury handbag and apparel categories.

"Early on in that post-pandemic environment, we saw value chains like Planet Fitness, Crunch Fitness, etc., doing really, really well and more luxury chains not seeing the same recovery," Chernofsky said. "Now鈥�we're actually seeing that success spread out. That tells us that there is a segment that is really set up for the consumer, where so many people can find their lane within a segment.".

President-elect Trump鈥檚 plans to cut EV incentives and expand oil production could drive up vehicle costs, undermining Biden鈥檚 clean-energy policies.

Two solutions to boost sales could be adding inexpensive standard features that feel like luxuries or cutting unnecessary features to appeal to those looking for a simple daily driver. The unknown factor: President-elect Donald Trump. Until Trump takes office, automakers are in a holding pattern as they wait to see if he enacts tariffs on imported goods or eliminates the EV tax credit.

Because you were in all these different touch points, it really felt like you were, I didn't really think about it as a budget brand necessarily, being bootstrapped quite as much as it was because it had a luxury feel like you would thought about all the different touch points and connecting the stories. Aron North:.

While maintaining the high-income preference for quality, these consumers may combine luxury purchases with value-seeking behaviors, having been influenced by ultra-low pricing from platforms like Temu and Shein.

More than three-quarters (78%) of consumers viewed fast food as a luxury, an April LendingTree survey of just over 2,000 people found. Those earning $30,000 felt particularly stretched. Households with annual incomes of less than $50,000 were curbing eating out, per an August Ipsos survey.

I think as the pool of creators and influencers has expanded significantly over the past couple of years, marketers are now in a position where they have the luxury of choice in terms of who to work with. But I think it has also made it a lot more difficult for brands to sort through and determine who is the right partner for them.

Premium and luxury fashion brands have largely stayed away from the platform. And Amazon shuttered two tech-driven physical stores for apparel in November 2023, less than two years after debuting the project.

Notably, while the majority of its sales still come from the US, Revolve reported robust Q3 international sales growth of 20% YoY, even in China鈥攁 region that dragged down many luxury players this year.

There's no new quality, no new innovation, and that's in addition to other economic factors, is hitting the luxury sector pretty hard. Paola Flores-Marquez (17:41):. That's the first thing I thought of when you said that Sky, is that luxury handbags are one of the specific examples I've seen on a Subreddit that was like, does anybody feel like this is worth it anymore?

A tough environment: Flagging sales in China have already taken a toll on categories such as luxury, beauty, and QSR. Beer is proving no exception. Carlsberg CEO Jacob Aarup-Anderson told the Financial Times that China鈥檚 economic stimulus measures haven鈥檛 had an effect on the 鈥渟ignificant deterioration鈥� in consumer sentiment. He鈥檚 also uncertain that the climate will improve next year.

It has also embarked on several collaborations, which include with Rihanna鈥檚 Fenty x PUMA Avanti sneaker campaign, fashion brand Heliot Emil, and luxury streetwear brand Kidsuper. Looking ahead: The two companies see brighter days ahead.

Our take: Luxury brands or other discretionary spending-focused advertisers might skip out on linear eventually since they don鈥檛 need to reach lower-income consumers, but companies in sectors like consumer packaged goods can still benefit from making inroads with those who refuse to cut the cord.

鈥淭he truth is simple,鈥� says Thoma茂 Serdari, PhD, a professor of marketing and the director of NYU Stern鈥檚 Luxury and Retail MBA program, told Vogue Business. 鈥淭here鈥檚 so much digital noise that early movers are hoping to get the customer鈥檚 attention away from the digital landscape and in a 鈥榮low鈥� mode of consumption.鈥�.

The news: A federal judge blocked Tapestry鈥檚 $8.5 billion acquisition of Michael Kors owner Capri on the grounds that the deal would result in less competition and higher prices in the accessible luxury handbag category. The ruling is a major victory for the Federal Trade Commission (FTC), which now has a winning record under chair Lina Khan.

Nearly 4 in 5 consumers (78%) consider fast food a luxury due to its rising cost, per an April survey by LendingTree. Burger King鈥檚 efforts to sidestep the value wars by instead highlighting new menu items like its Fiery offerings failed to resonate with value-conscious consumers, while Popeye鈥檚 lack of meal deals contributed to the chain鈥檚 4% decline in same-store sales.

Even luxury brands see the upside: Both the models and backdrops in Etro鈥檚 spring 2024 campaign were made using generative AI (genAI). But there are also risks to relying too heavily on genAI.

At the same time, the prospect of future economic pain appears to be motivating shoppers to indulge in affordable luxuries like high-end perfumes and other beauty as well as health products.

Brands also have the luxury of choice. While there are now fewer overnight TikTok sensations, the market has become saturated with creators looking to score brand deals. That gives marketers the upper hand during negotiations, and they鈥檙e using it to propose more 鈥渃reative鈥� solutions, like affiliate marketing and content licensing deals, which cost less but can provide more measurable performance.