蘑菇AV

Starting next month, marketers鈥� shoppable display campaigns will be automatically extended across Instacart鈥檚 marketplace and Caper Cart鈥檚 digital screens. DoorDash is rolling out post-purchase banner ads in select categories to encourage customers to supplement existing orders by adding items from other stores.

By leveraging its dominance in ecommerce search, Amazon has an opportunity to transform from just a marketplace into a broader online shopping hub鈥攑otentially boosting engagement, time spent on its platform, and long-term customer loyalty.

Contextual ad marketplace: Reddit COO Jen Wong said in an AMA that contextual ads鈥攐r ads based on the content around them鈥攚ill be a bigger part of Reddit鈥檚 business by 2026. Because Reddit users鈥� activities and topics of interest are extremely organized, contextual ads are one of the platform鈥檚 most unique opportunities, per Wong.

Mercado Libre, which combines data from its digital marketplace and fintech arm, Mercado Pago, to build richer audience profiles and enable more precise ad targeting across its ecosystem. Rappi and DiDi go even further, operating across retail, banking, and travel.

Thanks to the strong penetration of Marketplace, Facebook claimed the largest share of social shoppers in our survey. More than 60% of respondents said they鈥檇 purchased something while using Facebook in the 12 months preceding our poll. But that did not result in Facebook shoppers significantly overindexing for purchases in any specific product category.

But that success is mostly because of its firmly entrenched Marketplace product that鈥檚 turning 8 years old this year. Without Marketplace, TikTok would likely take the lead. Our survey found that 735 US social shoppers, or 60.9%, had bought something while using Facebook. A sizable number of them鈥�460 respondents鈥攊ndicated that they had purchased something from Facebook Marketplace.

Meanwhile, Walmart built out a whole marketplace called Walmart Discovered, where users can personalize their spaces, discover items, and also play games. Roblox itself has sought to make activations easy for brands, with a brand-focused landing page, and a partnership with PubMatic to help sell video advertisements. Creator partnership shift.

Large, multicategory retailers, and those with strong marketplace strategies, have a built-in advantage when it comes to potential advertisers and ad inventory supply. Early-stage RMNs still have room to grow on-site. But a longer runway to on-site saturation doesn鈥檛 erase the real limitations that come with it.

Temu surpassed eBay to become the second-most-visited online marketplace worldwide as of September 2024鈥攂ehind only Amazon鈥攑er Similarweb. Temu employs a shipping model, whereby ownership of products remains with the seller until they reach the end consumer. While the seller primarily focuses on production, Temu shoulders the logistics and marketing.

Marketplaces like Shein and Temu, which built their businesses on low-cost, duty-free imports, are being forced to adapt quickly. Temu, for instance, has pivoted to selling only US-sourced goods 鈥渇or the foreseeable future.鈥� However, whether such changes can preserve growth and customer loyalty remains uncertain. Sales at both platforms have declined sharply following price increases.

Apple鈥檚 approach deliberately places responsibility on app developers rather than app marketplaces, contrasting with Meta鈥檚 position and various legislative proposals. App developers must balance compliance while delivering age-appropriate content without relying on invasive verification methods.

And when you have early success being disruptive and setting yourself up as the disruptor in the marketplace, you want to be doing things different. And if you can post a couple wins and it feels good, the momentum just carries you forward. And our company, testament to the founders and the leadership team, we are just like growth maniacs.

The news: Chase will start to block more Zelle transactions that stem from social media marketplaces or messaging apps in order to protect consumers from scams, per The Verge. Starting March 23, Chase will 鈥渄elay, decline, or block鈥� payments using its discretion and may also request more information when consumers add a payment recipient to Zelle.