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Ecommerce growth is being bolstered by the rising adoption of mcommerce, which will account for nearly 50% of total US holiday ecommerce sales this year. Mcommerce is the fastest-growing channel this holiday season, seeing 14.8% YoY growth. Use this chart:. Ensure your holiday marketing strategy offers online deals and promotions. Make a case for greater investment in digital. More like this:.

Mcommerce reached a new milestone, accounting for over half (51.1%) of online sales as shoppers turned to their smartphones to quickly take advantage of last-minute deals.

The stat: Mcommerce represented nearly half (50.1%) of November’s ecommerce revenues, per Adobe Analytics. However, conversion rates for desktop during Thanksgiving and Black Friday were nearly double those on mobile. The takeaway: Mcommerce is gaining momentum among consumers, but many are still shopping via desktop during the holidays.

Mcommerce will grow faster than retail ecommerce overall, expanding the opportunity for mobile wallet providers to facilitate frictionless checkout experiences. Proximity mobile payment adoption will continue to grow—more than 4 in 10 smartphone users will be tapping or scanning to pay this year. And existing and new users alike will spend more, driving reliance on mobile wallets.

That, combined with the rise of apps such as Temu and social commerce on channels like TikTok, means mcommerce will remain a lucrative revenue-driver for retailers. 5. Wish lists make the path to purchase more engaging.

Mcommerce remains central to the buyer experience. As has almost always been the case in China, mcommerce and ecommerce are essentially synonymous. Mcommerce will account for 83.8% of ecommerce sales this year—a higher ratio than anywhere else in the world. And China’s mcommerce growth metrics will nearly mirror its ecommerce metrics.

Mcommerce gains momentum. Mobile devices drove 59% of online sales on Thanksgiving Day (accounting for $3.3 billion, up 14.0% YoY) and 54% on Black Friday ($5.3 billion, up 10.4% YoY) as more shoppers grow comfortable shopping on the go, according to Adobe Analytics. We expect mobile will account for 49.6% of ecommerce sales over the final two months of the year.

Deep discounting, mcommerce remain keys to holiday season success. 4 way-too-early retail predictions for the 2024 holiday season. Retailers expect consumers’ price-conscious behaviors to linger during the holiday season. 3 key consumer trends impacting shopping behavior in 2024.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Sephora’s loyalty SVP shares tips on creating a best-in-class loyalty program. Guide to customer loyalty programs and the role of customer data.

With Insider Intelligence’s report that mobile commerce will make up 44.6% of all US retail ecommerce sales this year, the message is clear: optimizing your mobile and omnichannel strategies isn't optional; it's imperative. For marketers and technology leaders alike, understanding the landscape of digital investments is crucial.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. The top 10 ecommerce sites in the US. How big will Amazon get?

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Online retailers need to respond to Gen Z’s love of Apple Pay. More than one-third of US Gen Zers have used BNPL recently.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

Deep discounting, mcommerce remain keys to holiday season success. 5 key stats on holiday retail: Shoppers start early, spend on mobile, and rely on buy now, pay later. Retailers stocked up for the holidays earlier than usual this year, which could lead to challenges ahead.

Deep discounting, mcommerce remain keys to holiday season success. Methodology: Data is from the February 2024 Merkle report titled "2024 Loyalty Barometer Report." 1,500 US adults 18-65 were surveyed online during October 2023.

More Chart of the Day:. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. 9/11 - Customer service calls.

More Chart of the Day:. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? Methodology: Data is from the August 2023 Mavrck "Creator Compensation Report." 689 US content creators ages 18+ were surveyed during June 2023.

Gen Z will push US mcommerce toward the tipping point for online sales. Walmart and Amazon look to boost shipping speeds. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube?

Mcommerce will grow healthily, boosting ecommerce along the way. 4 technologies to help curb cart abandonment. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money. More Chart of the Day:. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs.

Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded. Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, estimates from other research firms, historical trends, GDP trends, and macro-level economic conditions.

How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. Methodology: Data is from the March 2024 Kantar report titled "Connecting with the Digital Payments Community." 10,000 adults ages 18+ in 10 countries were surveyed online during December 23, 2023-January 12, 2024.

Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. 9/12 - Biometrics don’t pass the trust test. Note: An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count.

US mcommerce sales will reach $558.29 billion in 2024, representing 44.6% of total US ecommerce sales, per our November 2023 forecast. Shopping via CTV is still relatively new to consumers, so it may take a while for it to become as widely adopted as mobile shopping. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

These gains are being bolstered by the rising adoption of mcommerce, which, according to our forecast, will account for nearly 50% of total US holiday ecommerce sales this year. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.