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The integration of projectors, screens, and voice interfaces in these devices opens new platforms for media consumption and advertising within the home. Smart glasses and spatial computing shape new realities. Smart glasses take center stage. A wave of AI-powered AR glasses dominated CES 2025, showcasing more wearable designs meant for everyday use.

Podcasts are one of the few media channels that are not seeing plateaus or declines in this area. This year, US adult podcast listeners will spend nearly an hour (51 minutes) listening to podcasts per day (this includes listening to podcasts via video platforms like YouTube). That鈥檚 more than the 47 minutes US adult TikTok users will spend on the social platform per day, according to our estimates.

This is indicative of a market that鈥檚 been slower to embrace digital overall and thus leaned into the retail media channel based on its perceived efficacy. Competition for spend has effectively been less marked than in the UK. Amazon remains dominant by far in all three countries, but its share is slowly diminishing.

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

Kennedy wants to ban pharma ads on TV and other media channels. He thinks that D2C drug advertising doesn鈥檛 improve patients鈥� health while theorizing that media networks aren鈥檛 critical of Big Pharma in their news coverage since they depend on the industry鈥檚 ad spending. Why it matters: We鈥檝e previously stated that an outright ban on D2C pharma advertising is very unlikely.

Consequently, we may be entering a period of hostility between the two different parts of the commerce media channel. 鈥淚f you鈥檙e looking at short term, RMNs look at commerce media networks as rivals,鈥� said Amie Owen, global chief commerce officer at Kinesso. 鈥淟ong term, they think of them as partnerships. ... The longer play is, how can you create these supernetworks?鈥�.

The impact of tariffs could result in strong volatility in social ad budgets compared with other digital media channels. Social could drag down total digital ad spend growth. In a limited tariffs scenario, US social ad spending growth would slightly outpace total digital ad spending growth this year, at 12.8% YoY versus 11.8% YoY, respectively.

Real-time payments allow individuals and businesses to send and receive payments between bank accounts simultaneously. The process described below occurs instantaneously upon initiation.

Our forecasting methodology for worldwide ad spending is based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media

Our forecasting methodology for US ad spending is based on an analysis of thousands of data points from hundreds of sources鈥攊ncluding macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage

Break down silos between search, social, and retail media channel leads. As these arenas merge under genAI鈥檚 dominion, advertisers that strategize seamlessly across all three will be best positioned to stay top of mind for consumers. Sources. BrightEdge. Measure Protocol. OneLittleWeb. Pi Datametrics. Semrush. Tinuiti.

For example, Heinz鈥檚 AI Ketchup campaign used DALL-E  to create images of ketchup bottles, generating billions of impressions and major media coverage, per Creative Bloq. However, independent tests by DataCamp on Janus-Pro鈥檚 text-to-image generation showed weaknesses compared with DALL-E 3, with noticeable artifacts and inconsistencies.

Time spent with digital media is still climbing, but mainly in tandem with declining traditional media

Digital media channels are becoming a primary source of medical information and guidance for patient decision-making. Although consumers often don鈥檛 have autonomy over their medications, treatments, and medical care, they are using the internet and social media to research healthcare products and services, compare prices and reviews, and make purchases.