蘑菇AV

Nearly 1 in 5 (17.5%) of Gen Zers prefer AI tools over Google, per Pearl, compared with 10.2% of millennials and 8.5% of Gen Xers. Copilot reviews are mostly negative. Only 3.3% of IT leaders said Copilot has provided significant value and it fails to deliver on 75% of what Microsoft said it can do.

Over half (56%) of Gen Zers and 43% of millennials find social media content to be more relevant than traditional TV or movies, per October 2024 Deloitte data. That includes both creator-produced and user-generated content (UGC). Yet seeing creators and their work on non-social channels is still the exception rather than the norm.

Marketers will increasingly promote D2C health services and products to Gen Zers and millennials via social media. Healthcare and pharma marketing spend on social media grew 16.4% in 2024 to $4.98 billion and will continue rising, according to our forecast. Among all generations, Gen Zers and millennials spend the most time on Instagram and TikTok.

Survey says: Sixty-nine percent of Gen Z, Millennials, and Gen X prefer TV shows and movies written by humans over generative AI, highlighting persistent skepticism about AI's ability to craft compelling narratives that resonate with audiences.

Key stats: 69% of millennials, 57% of Gen Zers, and 54% of Gen Xers worldwide prefer messaging apps like Skype and WhatsApp for customer service, per Genesys, indicating that the audience exists for Skype but Microsoft once more missed out on capitalizing on an  opportunity.

This has allowed Gen Zers and millennials to build organized, digital communities away from traditional social media platforms. Twitch, a platform dedicated primarily to gaming livestreams, is also popular in gaming spaces. However, it lacks the interactive component that has made Discord a leader in collaborative play. Read the full report, US Gamers by Generation 2025.

Millennials will represent the largest share of US BNPL users in 2024, at 36.5%. But their growth will hit a ceiling and will be minimal moving forward. By comparison, while Gen Xers and baby boomers will make up smaller shares of overall BNPL users, the percentage of Gen Xers who are users will climb steadily in the coming years.

AI assistants and agents abound: 蘑菇AV half (51%) of US Gen Zers and 70% of millennials interact with an AI-powered assistant daily, per ThinkNow Research. Alexa+ needs to stand out in a crowded market that includes Apple鈥檚 Siri and AI agents such as OpenAI鈥檚 Operator. Operator and Anthropic鈥檚 Claude 3.5 can autonomously browse the web and handle multistep tasks.

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It鈥檚 a win for Venmo鈥檚 monetization journey

Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we鈥檝e compiled a generation-by-generation breakdown on how and where to reach them.

What this means for banks: A recent RE/MAX survey found that 63% of Gen Zers and millennials want to buy their first homes but the prices are holding them back. They may not see a light at the end of the tunnel for accomplishing their goal of becoming first-time homeowners.

Gen Z and millennials are the primary consumers of digital video. Gen Z鈥檚 interest lies mainly in social video on apps like TikTok and Instagram Reels鈥攖he 18-to-24 age bracket has a penetration rate of 97.8% of internet users. Digital video penetration of all age groups combined is 84.9%. Only seniors have a usage rate under 75%.

They rely more on mobile devices than older millennials but have more mature financial lives than younger Gen Zers, giving key insights into digital payment behaviors

鈥淲e鈥檙e investing in creative ways to target Gen Zers and millennials鈥攖hose who are just starting their careers, building their financial futures, and, of course, exploring the world of dating,鈥� said Cress. 鈥淭inder鈥檚 platform allows us to reach them in a relevant and engaging way, speaking their language and meeting them where they already are.鈥�.

At the same time, financial institutions (FIs) and fintechs have lowered the barriers to investing鈥攁llowing Gen Zers and millennials to partake. The strategies: By making investing more accessible, banks are attempting to build relationships with young customers. For example:.

Our take: Although the platform was once the primary social media option for young adults, its cluttered interface in a crowded landscape isn鈥檛 cutting it anymore. Instagram is propping up declining Facebook ad revenues, but with Meta鈥檚 huge slate of AI, AR, and robotic projects, the company needs more than one flourishing platform.

Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.

Apple sells a lifestyle to affluent millennials and Gen Zers: We look at how its financial services offerings differ from any other traditional financial institution鈥檚.

Financial institutions will need to jump through some hoops to attract these young adults and build long-term relationships with them.

Gen Z shoppers are 33.9% more likely to have abandoned at least one brand or business over 12 months, according to a Capital One Shopping survey. 81% of Gen Z and millennial consumers have switched brands in the past year, compared to 74% of Gen X and 63% of Baby Boomers, according to December 2024 data from Salesforce.

What this means for banks: Younger consumers鈥攆rom Gen Alpha through millennials鈥攃are the most about companies鈥� alignment with their values. Though it鈥檚 important to minimize legal risks in this environment, companies that stray from DEI-related commitments could be throttling their relationships with their youngest customers.

But advertisers should note that millennials currently make up most of the platform.

AI shopping penetration is higher for Gen Z than for millennials (45%), Gen Xers (32%), and baby boomers (22%), per Lily AI. Key stat: On TikTok, encouraging impulse buys often means choosing the right song.