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Our take: Snapchat+ has had surprising growth in just one year, showing potential for messaging app monetization. Generative AI for images and text has proven to be a helpful feature for boosting revenues and also shows that there鈥檚 strong user interest in AI as an entertainment outlet.

One way Meta is trying to shore up monetization around Reels is by building measurement standards. The company announced it is working with the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA) on a measurement standard for Reels. Meta finds a bug in its Apple.

Here鈥檚 what marketers should consider about Threads monetization. 1. Ads are likely鈥攖he when, what, and how are uncertain. 鈥淚f we are successful, if we make something that lots of people love and keep using, we will, I鈥檓 sure, monetize it. And I would be confident that the business model will be ads,鈥� Instagram鈥檚 head Adam Mosseri told The Verge.

Yet the effectiveness of this strategy鈥攂oth from a user experience and a monetization perspective鈥攔emains to be seen. The integration of ads into AI chat experiences is still in its experimental stage, and it's critical for Google and other tech giants to strike a balance between monetizing their platforms and ensuring a seamless, enjoyable user experience.

In September, Meta claimed it had no plans to use WhatsApp as an advertising vehicle, but didn鈥檛 rule out other avenues of monetization. 鈥淲hatsApp is going to be certainly a part of [Meta鈥檚] monetization ecosystem in the year to come,鈥� our analyst Jeremy Goldman said. 鈥淭hat鈥檚 something that Mark Zuckerberg has talked a decent amount about.鈥�.

But even so, I do think that we're getting to a point where Meta has to be thinking about monetization. (15:34):. And I don't necessarily think that they're going to go in with sort of the types of ads and the ad load that you see on an Instagram or a Facebook. I think they're going to be a little bit smarter about it, introduce them a little bit more thoughtfully.

Numerous high-profile digital audio platforms have reported monetization challenges with their podcasting businesses in 2023, but the problem is not a lack of interest from listeners. The three major regions of North America, Latin America, and Western Europe will have a total of 389.8 million podcast listeners in 2023. By 2027, that figure will have surged to 473.0 million.

The new tools are designed to bridge the gap between entertainment and commerce seamlessly, aligning the platform's monetization strategies with its user behavior insights. This comes as TikTok is doing its best to push sellers onto its platform; the initiative is expected to lose over $500 million in the US this year.

On its earnings call, CFO Dan Jedda said the company expects "that over time, monetization per account will continue to grow as the advertising industry rebounds,鈥� with US viewers playing an outsized role in that recovery. The US far outpaces other major markets in free ad-supported television (FAST) revenue growth and could achieve $9.76 billion by 2028.

Developers will continue to focus on casual and mid-core games that offer deeper gameplay and monetization. Cloud gaming will continue to grow as more mobile games offer multiplayer options and cross-platform compatibility. The opportunity: Today鈥檚 premium smartphones are powerful and capable enough to run more demanding mobile games, and their always-connected features will help drive up engagement.

Platforms host audiences and provide content creation and monetization tools. In return, creators generate more engagement, which helps attract advertisers. Marketers also support the platforms鈥� ad businesses. Brands regularly boost creator content as paid social ads. Agencies facilitate brand-creator relationships.

Open banking technology can also power buy now, pay later (BNPL) solutions鈥攁 growing threat to card volume鈥攁nd add data monetization opportunities. Expanding beyond traditional payments paves the way for networks to move further into services as an additional revenue generator.

The Google executives are like, "We're pleased with Shorts monetization progress," and it's like, great, glad to hear you're pleased. So there's not really much that we can, not much concrete that we can comment on there. (09:34):.

Mitchell-Wolf notes that YouTube鈥檚 revenue rise of more than 20% amounts to its most robust growth in two years, thanks to strategic investments in live sports broadcasting, stringent actions against ad blockers, and enhancements in the monetization of its Shorts feature.

However, market saturation is raising barriers, complicating Gen Z鈥檚 journey to success and content monetization in the dynamic influencer realm. While meant to complement human creators initially, these virtual influencers could eventually compete with real influencers for ad deals and sponsorships.

Data that provides a full and accurate view of the customer journey is essential for monetization. For retailers with sufficient scale to support retail media networks, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte.

YouTube is doubling down on CTV monetization and time spent. YouTube鈥檚 focus on the living room screen has allowed its CTV growth to outpace its overall ad business on a net basis, per our forecast. That will change in 2024 as CTV bumps up against more competition and YouTube scales up its Shorts business.

Mobile App Monetization 2023 (Insider Intelligence subscription required). Despite continued strength in mobile advertising, app publishers look for alternatives. US social app spending grows to 5 times its pre-pandemic level. Money is still pouring into app install ad spending, boosting Apple and others.

In an effort to keep up with consumer behavior, advertisers are prioritizing video over other ad formats as social companies like TikTok, Meta, and YouTube improve short-video monetization. The good news is that video is better for storytelling and capturing attention, which expands creative opportunities for advertisers. More like this:. TikTok sets a new default screen-time limit for teen users.

Despite Alexa鈥檚 popularity, monetization has been a challenge. It鈥檚 among the products set to lose Amazon $10 billion altogether this year, Insider reports. One factor is that US consumers aren鈥檛 ready to spend money this way. We forecast only about 13% of those ages 14 and older will shop via smart speaker by year-end, and that share will barely rise over the next four years.

The strong growth in social media monetization tactics like tipping, subscriptions, and merchandising indicates a growing willingness among consumers to spend their money on creator content and products. That has a ripple effect on marketers, as consumers may spend less on other goods and services.

Social CPMs dive double digits as marketers navigate monetization challenges. More Chart of the Day:. 10/10 - Retail鈥檚 digital ad growth. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. 10/4 - Why apply AI.

Snap's Q1 earnings highlight monetization challenges. How beauty brands can use TikTok to reach Gen Z, BIPOC, and more consumers. 4 misconceptions about social listening and how to get it right. Yesterday鈥檚 Chart of the Day: TV 馃�� retail media. Methodology: Data is from a March 2023 YouGov study as cited in company blog. 6,809 US adults ages 18+ were surveyed online during February 22-23, 2023.

Reels is anticipated to be revenue-neutral by late 2023 or early 2024, but challenges remain in finding the right monetization strategies due to the structure of the content. As Reels tries to catch up with TikTok, the ByteDance subsidiary isn鈥檛 resting on its laurels, releasing an AI script generator to garner incremental ad spend.

TikTok鈥檚 Pulse Premiere, an extension of its creator monetization program, Pulse, allows publishers including Cond茅 Nast, NBCUniversal, and Vox Media to sell ads alongside their content and get half of the revenues. This move is likely part of TikTok鈥檚 efforts to make the platform more appealing to publishers as a possible US ban looms.