蘑菇AV

The other thing on the earnings call that stood out to me about Threads is that we're still waiting on monetization. Meta said that it didn't expect Threads to be a meaningful driver of revenue in 2025. That does not mean that ads aren't coming. I expect they will. (14:03):.

By leaning into data monetization, PayPal looks to boost revenues and reach its profitability goals. From 2024 to 2026, FMN ad spend will explode at a 107.0% compound annual growth rate to hit $1.50 billion, per our forecast. Overheard at #AWNY: Still, PayPal's ad debut could raise user experience concerns.

Advertising will continue to drive app monetization as consumers spend more time on their favorite apps. And generative AI (genAI) will maintain its disruptive track, fundamentally transforming search and virtual assistants. Mobile apps still drive advertising growth. Social media is the big driver of mobile advertising.

Monetization challenges are a major reason for the platforms鈥� pivot. Short-video ads are primarily served between videos, limiting ad loads and placements, and making them easy for users to skip. Meta will stop reporting Reels鈥� contribution to revenues.

Large retail tie-ups like this one with Apple can also help Klarna become a major shopping destination鈥攁nd new products can help Klarna refine its data monetization efforts to remain profitable.

It鈥檚 offering new content creation, fan engagement, and monetization tools for creators, including an easier way to share audience data with brands. The upgraded Spectacles are currently available to AR developers, who Snap has enlisted to help create use cases for the device.

Sports properties continue to flow to digital, increasing CTV ad inventory and monetization. In the past two years, Amazon Prime Video, YouTube TV, and Apple TV+ have exclusively licensed NFL Thursday Night Football, NFL Sunday Ticket, and Major League Soccer, respectively.

X is positioning itself as a hub for creators with new paid subscriptions and monetization tools. If it improves its creator tools鈥攍ike revenue-sharing and content discovery鈥攊t could attract creators from OnlyFans, especially those with large social media followings. AI-driven content tools are advancing quickly and could reshape the creator economy.

But the long-term reliability of such a strategy remains unclear given Meta鈥檚 evolving monetization approaches.

The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.

Musk x Creators: Musk has been vocal about his potential plans to improve creator monetization on Twitter. During a staff Q&A in November, he floated the idea of encouraging YouTube creators to post videos to Twitter by offering 10% more than what YouTube pays.

Why it matters: YouTube鈥檚 advertising revenue growth, while slightly below analyst expectations, still demonstrates the platform鈥檚 robust engagement and monetization capabilities. The strong connected TV (CTV) viewing growth underscores the shift from traditional TV to streaming, with YouTube capitalizing on this trend.

Facebook waited to launch ads on its platform until users were fully engaged with the product, then gradually increased the number of ads to balance monetization with user experience. That was a formula for success.

Zooming out: TikTok's move into search advertising is timely, as it follows a broader trend of social platforms integrating search into their monetization strategies. Instagram and YouTube have also rolled out similar features. TikTok contends its focus on high-intent searches sets it apart, leveraging the platform鈥檚 strength as a content discovery engine.

Social platforms must get creator monetization right. Creators won鈥檛 abandon social media, but they are becoming less beholden to the platforms. Social platforms must prioritize developing and maintaining predictable and consistent creator monetization programs, especially for short video. Media companies must 鈥渦n-learn鈥� entertainment.

Stricter regulations would force some companies to completely restructure their monetization models to survive.

Threads could capitalize on X鈥檚 advertiser exodus, but its plans to start selling ad space this year have fallen by the wayside, and it no longer has a timeline for monetization. Our take: Meta should make a prompt decision on Threads messaging, considering the inconvenience of no private chat options.

Instacart in grocery, AutoTrader in automotive, Best Buy in consumer electronics, and DoorDash in food delivery each represent a cross-section of industries that have moved heavily online and now present a lucrative audience monetization opportunity. 蘑菇AV the Survey.

鈥淲e wanted to understand what makes us differentiated,鈥� said Melanie Babcock, vice president of Orange Apron Media and monetization, of the rebrand. 鈥淎nd it鈥檚 really about our service model and how we use service as a lens to view our products and experiences.鈥�.

The strategy of diverting users from Instagram, a platform devoid of ads and with decreasing marketer engagement, to Threads, which currently lacks monetization, raises questions. If Instagram ratchets up its use of this feature, it could be potentially detrimental to the platform鈥檚 user experience, especially without immediate financial returns.

Earlier in June, Facebook introduced new features to streamline content creation and enhance monetization for creators, including an Inspiration Hub for content ideas, a Templates Hub for creating reels, Professional Mode features, and a lowered threshold for eligibility in the Stars program. Victory for TikTok with creators in the long term isn鈥檛 a given.

Leaning into data monetization can bring in bigger revenues. This service can also strengthen brand loyalty to Klarna and increase customer engagement going forward. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry.

The bigger picture: More payment providers are pushing data monetization opportunities to diversify revenues. We鈥檒l likely see payment networks and issuers lean more heavily into it as value-added services become more important to their diversification efforts鈥攅specially as swipe fee fights and other competitive factors threaten other revenue streams.

Our take: The industry's tilt toward ad-free versions emphasizes the importance of user experience and data privacy in today's digital era鈥攁nd could also herald an evolution in social media monetization. For users, the proposition of paying for previously free services may be a hard pill to swallow.

Different types of games use different methods of monetization. Mobile will offer more monetization opportunities than console or desktop/laptop gaming, such as interstitial ads, brand marketing via in-game events, and branded goods. In contrast, console and PC gaming rely largely on subscriptions and discrete purchases.