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Over time, Spotify has leaned less on discovery features and more on resurfacing music that users have already shown interest in. SiriusXM鈥檚 radio-style, hands-off approach to music takes the load of deciding what to listen to off of users. Spotify also has features that meet demand for ease of use.

Our take: Customization has been key to Spotify鈥檚 success, and while podcast contracts and ad revenue are important to investors, a lackluster Wrapped coupled with a growing library of AI-generated music could alienate its most valuable asset: listeners.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

How is programmatic advertising shaping the growth of the digital audio ad market, and how should advertisers spending in terrestrial radio think about balancing their spend between terrestrial and digital audio channels?

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

It also includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware). Retail includes mail orders/catalogs, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Spotify鈥檚 share of listenership is more than double that of many other music services. Several studies quantify its dominance: For instance, Spotify saw 40% penetration of the population, well ahead of YouTube Music at 33%, and more than double the rates for Amazon Music and Apple Music, per Edison Research鈥檚 Infinite Dial 2022 Canada study.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

We are trying to be the audio app, but I think of them as the place for music. And I wonder if Netflix can rebrand themselves to make people think, oh, podcasts, yes. Or content creators even, yes, Netflix is going to be the place for that. Ross Benes:. Oh, they also want to have some quality control too. YouTube is just the fire hose, anything is on YouTube.