蘑菇AV

CTV is popular among younger Black viewers, who are also likely to have multiple streaming subscriptions. Black digital video viewers consume a mix of paid streaming services, free OTT services, and free ad-supported platforms. Roughly 73% of digital video viewers subscribe to three or more paid streaming services, according to a July 2023 Nielsen report.

Music streaming minutes are still growing but at a slower pace this year. It gained just 2 minutes to reach 1:58 daily in H1 2023. Still, music streaming is up 29.7% from four years ago. The penetration rate for music/audio was 80.5% of internet users. Podcast listening time dropped by 4 minutes YoY to 54 minutes daily. But it is up from 48 minutes in 2020 (the first year tracked by GWI).

Well, this capability has always existed with streaming services and it was one of the selling points of moving away from the cable bundle into the streaming era.

And you were saying that a lot of young people are using YouTube for music, like a shocking amount. Paola Flores-Marquez:. Yeah, music is huge. One, you can find really niche artists. Although, the majority of music discovery still happens on Spotify. But yeah, music is a huge one. You just have it in the background, or you're watching music videos with your friends, which is a big social activity.

This includes Amazon鈥檚 original marquee category, books, music, and video, where it is closing in on 100% of US ecommerce sales. Amazon鈥檚 category gains show that Temu and Shein have yet to significantly affect its business.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

ChatGPT Plus, which currently costs $20 a month, could follow the lead of popular streaming services that periodically raise prices with hopes that customers will pay extra to retain their subscriptions. Unlike video- and music-streaming services, OpenAI has no existing ad-supported model鈥攖acking ads onto the ChatGPT Plus experience could be seen as hostile to users.

Adding to its suite of customization tools, the use of AI could help enhance subscriber interest amid price hikes and provide personalized music suggestions.

Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico. Mexico now stands alone as the country where internet users spend the most time streaming music worldwide.