蘑菇AV

It doesn鈥檛 offer free same-day shipping on grocery orders, and it no longer offers click and collect as a fulfillment option for grocery. Its membership is driven almost entirely by in-store shopping and has remained popular amid the digital disruption in retail. Costco鈥檚 success also underscores the value of a strong private label brand.

The big takeaway: While grocery prices are nearly flat, shoppers are increasingly focused on value. That provided an opportunity for Aldi, Walmart, and others to steal share from Kroger.

A) Food and groceries. B) Beauty. C) Furniture. D) Kitchen and home appliances. Only 11% of consumers either mostly or completely buy groceries online. Tech products have the highest ecommerce presence, with 36% of consumers primarily purchasing them online, according to the survey. March 26, 2025.

The news: Instacart beat Q1 expectations handily as bad weather drove shoppers to order more groceries online. Revenues increased 8% year over year (YoY) to $820 million, outpacing estimates of $794.5 million. Gross transaction value (GTV) rose 11% YoY, again beating analyst estimates. For Q2, Instacart expects GTV of between $8 billion and $8.15 billion, ahead of Wall Street鈥檚 projections.

鈥淚n the digital era, each step along the path to purchase has become significantly more complex,鈥� our analyst Blake Droesch said on a recent 蘑菇AV webinar. 鈥淭he store remains a vital centerpiece, but the number of digital channels that consumers are using to discover and evaluate brands continues to grow at a rapid pace.鈥� Brands and retailers need to stay on top of evolving purchasing behavior to meet their customers where they are. Here are three trends and opportunities that can help.

Ecommerce spending fared better: Online sales rose 7% YoY to $331.6 billion in the first four months of 2024, according to Adobe, as consumers spent more on electronics and apparel and bought more groceries online. But Adobe鈥檚 research also found that shoppers are gravitating toward cheaper products鈥攁 trend that companies like Amazon, PepsiCo, and McDonald鈥檚 called out in recent earnings.

Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.

They have such a large subscriber base for Amazon Prime, but not necessarily as many people are looking to Amazon for digital grocery.

Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.

Pet sales are on the rise (thanks, in large part, to inflation). Consumers, who are increasingly shopping online, are seeking out premium health and wellness-focused products for the furry members of their family.

More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here鈥檚 a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.

Our analysts were divided on Aldi鈥檚 ability to put a dent in Walmart鈥檚 grocery business, with analyst Suzy Davidkhanian saying Aldi doesn鈥檛 have the footprint or variety to compete with Walmart. 鈥淚t's like a one-trip-wonder kind of activity versus Aldi, which only has 驳谤辞肠别谤颈别蝉,鈥� she said. 3. Wayfair.

Last week, Target announced it was adding 1,000 new wellness-related products, some of which are priced at just $1.99.The retailer also launched an 鈥涣苍濒颈苍别 wellness destination鈥� that consumers can visit for product recommendations, deals, meal inspirations, and wellness tips and tricks.

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they鈥檙e balancing in-store and online rewards as well as D2C and wholesale commerce.

For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.

The National Retail Federation projects online retail sales will rise between 10% to 12% YoY this year, totaling between $1.41 trillion and $1.43 trillion. 鈥淐onsumers are still spending鈥攆or now,鈥� said our analyst Sky Canaves. But 鈥渞etailers are feeling very vulnerable to [economic] forces and trying to take protective measures.鈥�.

HomeGoods shut down its ecommerce business because in October it was unable to recreate the in-store treasure-hunting experience customers know and love online. Meanwhile, Amazon is struggling to master brick-and-mortar because it doesn鈥檛 know what in-store shoppers want.

Besides providing customers with a convenient way to access their coupons in-store, these kiosks enable advertisers to put their brand in front of consumer segments that are traditionally hard to reach, including seniors and low-income shoppers with minimal digital access. 3. Grocery TV reaches new milestone.

(UNFI), in partnership with tech platform Swiftly, launched a RMN to help independent and regional grocery retailers connect with consumers online. Swiftly also teamed up with nonprofit ad organization Alliance Retail Group to launch a RMN, connecting independent grocers with consumers across digital and physical channels.

Compare ad spend across grocery delivery brands. More like this:. Amazon tests Prime grocery subscription as it tries to win back market share. Grocery, in-store pickup drive click-and-collect growth. The top 6 holiday ecommerce retailers this year. Lessons from Walmart, Coca-Cola on what makes an engaging holiday ad.

Walmart鈥檚 market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.

Instacart and Uber team up to keep DoorDash at bay: Instacart hopes the deal will protect its grocery business and widen consumer appeal, while Uber looks for new customers.

Perhaps because retailers are using more tech-driven strategies, the number of displays in grocery stores has been on the decline since 2018, with general food, alcoholic beverages, and beauty products seeing the most declines, per Q3 2023 data from Circana.

When the cost of groceries and other essentials are eating up a bigger share of consumers鈥� wallets, they cut back on expenditures like dining out and entertainment, our analyst Blake Droesch said. Weekly visits to dining chains nationwide trended downward YoY throughout 2023, per a February 2024 report by Placer.ai. AI to the rescue?

Amazon will offer grocery delivery to non-Prime members nationwide: The retail giant also plans to resume opening Amazon Fresh stores next year.