蘑菇AV

Amazon caps prices for its low-cost marketplace at $20: The move should help broaden its appeal with price-sensitive shoppers.

This is also behind the decline of open marketplaces. 鈥淚n the UK, open marketplaces will be sub-2% or 3% [of programmatic CTV]. In the short to medium term, it won鈥檛 be the main way of transacting in any way,鈥� said Sam Wilson, managing director of CTV for EMEA at Magnite. The new growth areas are those where programmatic has been slower to take off.

More like this:. 3 reasons US online marketplace are growing, and what brands and retailers need to know. Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement. Back-to-school sales will rise 3.2% this year. Almost all US TikTok shoppers are also using Amazon. Note: Data was provided to 蘑菇AV by Numerator.

There鈥檚 an increasing number of online marketplaces dedicated to secondhand luxury retail (including The RealReal and Depop), but brands like Balenciaga and Rolex are getting in the game too. Traditional secondhand retailers are also taking advantage of growing resale adoption, moving their services online to reach even more consumers.

But three online marketplaces are implementing AI to strengthen seller relationships and enhance the customer experience across their platforms. Shopify鈥檚 seller鈥檚 market: In April, Shopify rolled out Shopify Magic, AI-enabled technology designed to save merchants time while setting up their storefronts.

Etsy fights against Amazonification with new seller policies: The marketplace is overhauling its product designations to ensure all items have a human touch.

Lingering fears from the days of COVID-induced supply chain disruptions have caused shoppers to flock to stores and online marketplaces well ahead of schedule. Over half (51%) of Americans confirmed they started their holiday shopping earlier in 2022, according to Cint鈥檚 US Holiday Shopping Report.

Amazon鈥檚 efforts to make it easier and faster for consumers to shop is enabling it to grow its share of total ecommerce sales, which we expect to tick up slightly to 39.3% this year, as well as maintain its position as the dominant online marketplace in the US.

Young people are on Marketplace and Groups: The challenge for Meta is to direct those users to more monetizable areas of the app.

It recently reentered the Indian market; rolled out plans to launch its online marketplace in Mexico, Germany, Spain, France, and Italy this year; announced partnerships with brands such as Skechers and mothercare company Lansinoh; and expanded into new categories such as home appliances and smart home products.

Under Steelman, Ulta is now focused on launching a new marketplace, upgrading both in-store and digital experiences, and entering new markets.

Prior to TikTok Shop鈥檚 launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What鈥檚 Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

鈥淪hopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers鈥攚ith broader implications for the future of ecommerce,鈥� our analyst Sky Canaves wrote in our Chinese Ecommerce in the US report. Canaves expanded on what鈥檚 driving this retail opportunity for companies like Shein, Temu, and TikTok in the US and how it will impact the US market on a recent 鈥淩eimagining Retail鈥� podcast episode.

TikTok is rolling out its Shop feature to all 100 million US users (per our May forecast), using a tab on the home screen to drive users to the marketplace and allowing videos directly containing purchase links, in order to drive in-app ecommerce traffic.

Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy鈥檚) to ride-sharing apps (Uber).

Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.

Retail media advertising has existed on digital marketplaces like Amazon for years. And now that retailers are expanding offerings and other digital ad formats like social media are waning, it鈥檚 time to pounce. 2. Advertisers have options. Key stat: 56% of marketers advertise on five or more retail media networks.

Established brands are beating digital natives at their own D2C game. As marketplace and wholesale opportunities obfuscate what it means to sell D2C, brands need to keep up with both their retail and marketing playbooks鈥攐r risk falling behind.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

Mastercard Send supports a wide array of high-value-payment use cases, like insurance payouts and online marketplace payments. This can help Checkout.com attract a more diverse client base, opening new revenue streams. It can gain a stronger presence in Asia-Pacific. Supporting real-time payments in the region can position Checkout.com for growth as key markets keep adopting the payment method.

Online versus in line: Secondhand luxury no longer requires stalking the aisles of Goodwill for the perfect find. There鈥檚 an increasing number of online marketplaces dedicated to secondhand luxury retail, including The RealReal, Depop, and Cudoni, which just raised 拢7.5 million ($9 million) this week with help from eBay鈥檚 venture arm. And it鈥檚 not just third-party marketplaces.

A growing number of online marketplaces, ranging from Asos and Revolve to luxury ecommerce sites like Net-a-Porter and Farfetch, now offer dedicated bridal edits on their sites, while brands like Anthropologie, Eloquii, and Reformation have launched wedding collections. More brides are also opting for secondhand or vintage dresses, for budgetary as well as sustainability reasons.

The federal Inform Consumers Act is designed to make it harder for thieves to resell stolen goods on online marketplaces, and the Combating Organized Retail Crime Act of 2023鈥攚hich has not yet passed鈥攍ooks to help prosecute criminals and recover stolen goods.