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Technology and electronics has almost abandoned traditional media, allocating just 12.9% of ad spending to channels like print, radio, TV, and out-of-home. Retail shows a similar trend, with less than one-fifth (17.1%) of its ad budget going to traditional formats.

Ooh, I was a cassette. Beastie Boys Licensed to Ill, the Fight For Your Right (To Party) and many other songs that are somewhat well known. Marcus Johnson (03:11):. Good choices. Suzy? Suzy Davidkhanian (03:14):. I mean of all the questions, this is not one that I have a really good answer for because I don't remember that far back. It's like 35, 40 years ago. I think it was Madonna.

Fanatics Collectibles tries to build buzz in London: The retailer wants its new flagship store to become a collectors’ hub with exclusive products, trade nights, and athlete signings.

Sephora’s new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.

Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.

On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.