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Another customer said, 鈥淗ow dare you force me, on a device that I ALREADY paid for, to watch a streaming ad before choosing an app to watch another service. This needs to stop and I want to know how to do it.鈥�. The problem: Companies imposing unexpected changes on users without warning has mostly led to customer pushback.

Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women鈥檚 sports and betting apps provides marketers with opportunities to reach new audiences.

Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to 蘑菇AV鈥檚 forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

奥谤别蝉迟濒颈苍驳鈥檚 streaming success could reshape the sports media landscape. If Netflix can keep WWE fans engaged, other leagues may follow, accelerating the shift from linear TV to direct-to-consumer sports streaming.

However, the new tier is likely to attract more consumers and give YouTube a boost in the video-streaming landscape鈥攎eaning lost ad revenue and a potential decline in advertising spend on the platform could be offset by subscription fees.

Oscars viewership falls 7% but improves across younger demographics: The ratings decline doesn鈥檛 necessarily mean that live events are a lost cause.

Connected TV (CTV) is now an integral part of retail media. Media networks can offer rich third-party data, while CTV platforms have advanced targeting capabilities and an engaged audience. But just how big is the opportunity?

Platforms like TikTok, YouTube, and connected TV (CTV) are all competing for marketing spend. Without clear KPIs, marketers lack an understanding of鈥攁nd the ability to communicate with leadership about鈥攈ow campaigns are performing and where they should invest digital video marketing money.

笔补谤补尘辞耻苍迟鈥檚 streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company鈥檚 shifting priorities.

NBCU's president of advertising and partnerships Alison Levin highlighted that 70% of its content hours are live moments, which it has intentionally made available on streaming platforms like Peacock.

Sports-centric streaming service Fubo also saw noticeable growth, putting it in competition with Comcast Xfinity鈥檚 recently launched bundle focused on sports programming and DirecTV鈥檚 MySports offering. By the numbers:. Disney entities accounted for 12% of overall TV consumption in January, up 5% overall.

Fragmentation and too many providers is a concern for marketers, with 39% of CTV/OTT advertisers citing transparency in ad placements as an issue, per the Advertiser Perceptions study. A lack of standardization in measurement across streaming platforms also can make it difficult for advertisers to gauge the impact of a campaign. 5. The CTV landscape is continuously evolving.