Ä¢¹½AV

Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.

Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers. Ad-supported sign-ups are increasing.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

Subscription streaming services produced 77 fewer seasons during the same time frame. And the number of both scripted and unscripted series declined. Combined, scripted and unscripted premieres declined 21% in 2023, according to Luminate data cited by The Hollywood Reporter.

This article is part of Ä¢¹½AV’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong and start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025.

There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.

But the news could also further delay Apple’s long-rumored ad-supported subscription tier, which is already staring down an uncertain fate after a steady drip of executive departures.

Importance of free content: The saturation and rising costs of (ad-free) subscription video-on-demand (SVOD) services have led consumers to seek more affordable options for entertainment. Roku makes connected TV (CTV) devices, runs an operating system, and produces original content, giving its business several pillars to stand on.

India is a hotly contested region among streaming services due to its enormous population and room for subscription growth, but its variety of spoken languages makes it a difficult sector to penetrate with original content—hence cricket’s value. Our take: Iger’s statement gave a precise snapshot of Disney+’s advertising audience that can be used to assess other ad-supported video-on-demand efforts.

According to Antenna, subscription numbers for niche platforms doubled between mid-2022 and mid-2023, driven by increased demand for genre-specific content. Why it matters: As major platforms prioritize high-budget, wide-appeal content to draw mass audiences, smaller services like Hallmark+ see an opening to target viewers with more specific tastes.

Digital live sports viewers have surpassed traditional pay TV live sports viewers in the US, per Ä¢¹½AV forecast. This trend will continue next year, when 114.1 million people will watch sports via digital while 82.0 million will watch via TV.