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It's right behind like fractions of a percent behind Max Peacock and the Roku channel as well. So maybe there's still a decent amount of value there when you're thinking about the other players. Disney Plus only has 1.8%. Alright folks, let's vote on whether we're going to invest or not.

So if you thought that YouTube TV or Peacock or all these other services have increased up their prices a lot in the years past, just wait until they all now have sports on their platforms. Marcus Johnson (25:38):. Ethan,. Ethan Cramer-Flood (25:39):. Yeah, this is just a nightmare. I hate this stuff.

You've got small players like Pluto TV, they're smaller than Peacock or Max or Roku Channel or Tubi or whatever, but they're bigger than someone like a Shudder. So I mean, what would you say the definition is there? Ross Benes:. Well, I don't think niche applies to the audience size necessarily. Pluto TV has sports and crime and drama and comedy.

It is more viewers than ESPN Plus and is nearly as many viewers as Peacock and Paramount Plus. So those are bigger names, more famous services, that charge. And that these FASST options are competitive with them already.

For example, Instacart is working with Peacock, Walmart has Paramount+, and Amazon of course has its own prime video service. The question is what will the streaming bundle look like?

The answers are is it A, Apple TV+; B, Disney+; or C, Peacock? Apple TV+, Disney+, or Peacock? Okay, so Danny says B. Sky says B. That's Disney+. Yory says Apple TV+. The correct answer is Disney+. Disney+ has the... Yory is [inaudible 00:16:30]. Disney+ has... The price has actually doubled from seven bucks to 14 bucks. We have a really good chart on this, which I think featured in Ross's report.

I mean the ones that have probably the smoothest ad experience, mostly because they have the least ads are Peacock, Netflix and Max. Those are all only a few minutes of ads per hour. If you're just something like Hulu, you're probably already at seven and it's only going to edge upward. So I expect them all to go up. YouTube's already got something like 10.

Other folks with about 1% share of TV time are Tubi, HBO Max, which was still a thing back in May, which is why they still call it HBO Max, Peacock and Pluto TV. But Paul, the most interesting sentence in this article about streaming accounting for 36% of our total TV time is what and why? Paul Verna:.

So when you tuned on the Mets for Sunday morning Peacock, are you missing Keith Hernandez? Paul Verna:. Absolutely. Gary, Keith, and Ron, the triple threat. Ethan Cramer-Flood:. The Mets have an incredible broadcast team. That's the one thing I give the Mets, those guys are ... they're the best, they really are. Marcus Johnson:. You're lucky if you do have a good bro ...

Apparently, according to NBCU, 2 in 3 Peacock viewers are already ordering food or beverages when they sit down for a live sporting event or a movie. So in order for consumers to choose to use the path to purchase that's provided on their TV screen, it has to be easier and/or significantly cheaper than doing it yourself.