蘑菇AV

This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey. The bottom line: Search and display will remain valuable retail media formats for the foreseeable future.

But it also needs to keep price in mind as consumers seek out deals on essential categories like food and beverage and health and personal care. Instacart buoys itself with ads. Grocery order volume was down 2% YoY for Instacart in Q1, and transaction volume grew just 3%, per The Information.

Beauty and personal care: Slight increase in cost, high ecommerce sales growth, aggressive ad spend growth, positive ROAS. Clothing, shoes, and jewelry: Strong increase in cost, strong ecommerce sales growth, aggressive ad spend investment, modest ROAS. Electronics: Slight decrease in cost, high ecommerce sales growth, aggressive ad spend investment, positive ROAS.

Well, so one more thing I'll say on this is aside from my personal belief in investing in DE&I being the right thing to do beauty and many other markets, but beauty in particular, there's a commercial interest in diversifying.

50% of US adults are likely to cut back on spending at fast food restaurants if tariffs lead to higher prices, according to a February 2025 CivicScience survey.

CPG and consumer products includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products. Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Target is adding more than a thousand new wellness-related products starting at $1.99, in a bid for its share of health and personal care sales, which we expect will reach $732.19 billion this year, per our forecast. Its subsidiary Shipt is launching an Innovation Lab dedicated to centralizing delivery and product experiments. 6. Stanley.

蘑菇AV 22% were power users of Amazon, and then they spend more and they spend more on categories that Amazon is really prioritizing growth in like beauty and health and personal care. Sara Lebow (12:45):. Do you know what percent of them were shopping weekly on Amazon? Sky Canaves (12:48):. Overall, it was less than 10%,-. Sara Lebow (12:49):. Okay. Sky Canaves (12:51):.

When personal care prices rose sharply in September 2022, YoY unit sales growth of cosmetics and toiletries slowed from 13.2% to 5.5%, per ONS. Additionally, 1 in 4 people have decreased their spending on skin care since the crisis began, according to a July 2022 study by YouGov for UpCircle.

Health, personal care, and beauty is benefiting from the self-care trend. Health, personal care, and beauty is a standout ecommerce category. Sales growth has slowed significantly from 41.9% in 2023, but it remains strong as consumers continue to focus on wellness amid the ongoing cost-of-living crisis.

Ulta lost beauty market share for the first time in 2024: The retailer is relying on a new marketplace, enhanced omnichannel experiences, and international expansion to recover sales.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

And particularly as we see e-commerce adoption in places like digital grocery and health and personal care, which I alluded to, these spaces are really driving a lot of CPG brands to invest more heavily in Amazon's advertising business.

Over a third (37.89%) of UK consumers are more likely to shop online for personal care products than they were before the pandemic, per a March 2023 Censuswide survey for CommerceHub. We forecast health, personal care, and beauty ecommerce sales will grow by an average annual rate of more than 5.9% over the next five years.

CPG stands for 鈥渃onsumer packaged goods鈥� and includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products. Food includes food subscription boxes, candy and chocolate, chips, ice cream, pasta, seasoning, baking ingredients, salad dressing, meat/seafood/poultry, bread, frozen food and meals, and health foods.

Consumer packaged goods (CPG): Includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products. Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, the economic blackout day made an impact, ecommerce buoys beauty, and luxury spending continues.

NWSL secures key women-led sponsorships: E.l.f. Cosmetics and Unwell partner with the soccer league, marking a shift in how beauty and lifestyle brands invest in sports.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales