蘑菇AV

Pinterest. Reuters. Roku. TikTok. Walmart.

Pinterest. Sitecore. Snap Inc. Statista. TikTok. Tinuiti. We Are Social.

鈥淥ur unique differentiation is that Pinterest is a positive inspiring place where people come to discover new ideas, but the commercial intent of our users is so high,鈥� said Watkins. 鈥淣ow, we've just gotten a heck of a lot better at making Pinterest more actionable and shoppable.鈥�.

Reddit鈥檚 revenues pale in comparison to 鈥渟econd-tier鈥� platforms like Pinterest ($854 million) and Snap ($1.23 billion), both of which gave revenue guidance for the current quarter that trailed expectations. Compared with those two companies鈥攁nd certainly sector leaders like Meta鈥擱eddit is a far less shoppable platform, giving it an unclear path toward revenue gains.

But data clean rooms, like the one CVS partnered on with Pinterest, can help. 鈥淲e can cross reference our CVS Extra Care member purchasing habits with Pinterest鈥檚 data, which allows us to kind of report back performance with a high degree of accuracy to our supplier partners,鈥� said Menon. 3. Informing future retail media investments.

On April 27, the same day it released mixed Q1 earnings, Pinterest announced a partnership with Amazon that would allow the ecommerce giant to sell Pinterest ads on its own platform. This marked the first time Pinterest had allowed a third party to sell its ad inventory. Our Take: Retail and social media are at the beginning of what could be a very mutually beneficial relationship.

Pinterest met expectations for its Q2 earnings but clung onto growing Gen Z use as a salve for a lower Q3 forecast. Our take: Meta's strong financial performance and optimistic outlook suggest the company is effectively navigating challenges in the tech industry. Continued investment in AI and metaverse technologies demonstrates the company鈥檚 commitment to long-term growth and innovation.

So in this campaign, they also partnered with Pinterest, as you mentioned. PacSun already sells a lot on TikTok Shop, so I think they're looking for new places where Gen Z is active and Pinterest is one of those spots. So they're doing interactive store displays with Pinterest as well as having shoppable commerce on Pinterest.

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

A third (33%) of US influencers believe that if TikTok is sold or banned in the US next year, Facebook Reels will become the next major player in short-form video, per August 2024 data by First Insight. Instagram Reels is close, at 32%.

So Amazon has partnered with TikTok and Pinterest to enable shoppers to buy items from Amazon ads without leaving the social platforms. And I think anytime a retailer can make the point of discovery and point of conversion closer, I think that's a win. It's also, I think a huge play for Gen Z. We know Gen Z love TikTok and Pinterest I think is gaining a huge recognition among Gen Zers.

The news: Amazon is extending its Sponsored Products ads to premium apps and websites, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands such as Lifehacker and Mashable. The expansion reflects Amazon's ongoing efforts to connect customers and products through experiences that facilitate discovery and shopping.