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Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.

Pinterest struck a similar deal with Amazon early last year. Shoppable CTV ads. Amazon has shoppable ad formats as part of its Streaming TV ad suite. Target鈥檚 Roundel retail media network has added shoppable CTV ads with partners Animal Planet, Crackle, and Sling TV. Shopify and DoorDash have partnered with Roku to give their respective merchants access to shoppable CTV ads.

I mean Pinterest has been doing search for decades, decade maybe perhaps a long time and others are. And then you've got how AI plays in this space as well. So in the social space. So meta integrating its AI functionality into its search bars across Facebook and Instagram and WhatsApp early this year. And then if we extend that to retail media as well. So this is what I mean about interconnectedness.

Meta鈥檚 ad revenues rose 23.8% year over year in Q2, outpacing competitors like Pinterest and Snap. This strongly suggests that the AI-driven tools are boosting ad performance and advertiser ROI.

Pinterest: Shopping takes even more of the spotlight. Another big spender enters the clean room. In January, Pinterest and LiveRamp announced they were piloting a clean room solution for advertisers, starting with the grocer Albertsons. In June, they nabbed a second advertiser in the form of furniture etailer Wayfair.

The feature could help creators curate a vibe or moodboard before producing content, similar to a Pinterest board. And Jewels, a way for viewers to gift creators, is similar to TikTok鈥檚 gift functionality. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Snapchat and Pinterest have also inked deals with Amazon. These partnerships could both boost their positions in the social commerce space and drive ad revenues. Amazon also needs to fight. Its battle with TikTok is already on, and the partnerships could help Amazon capture more of the serendipitous type of shopping that happens on social.

Amazon's partnerships with Meta, Snap, and Pinterest could make buying and fulfilling social orders easier and may lead to added growth. More apps with commerce also means more retail media networks. Many apps with commerce tools already have robust ad networks. As more apps add commerce components, expect them to also add ad networks, taking advantage of their first-party data.

Though Amazon and search engines like Google are the No. 1 and No. 2 places consumers start their search for products online, per Jungle Scout鈥檚 Q2 2024 Consumer Trends report, they face competition from other retailers like Walmart and Target, as well as social platforms like TikTok and Pinterest. The catch: Visual search hasn鈥檛 hit mainstream adoption.

Pinterest. Sitecore. Snap Inc. Statista. TikTok. Tinuiti. We Are Social.

On April 27, the same day it released mixed Q1 earnings, Pinterest announced a partnership with Amazon that would allow the ecommerce giant to sell Pinterest ads on its own platform. This marked the first time Pinterest had allowed a third party to sell its ad inventory. Our Take: Retail and social media are at the beginning of what could be a very mutually beneficial relationship.

For Gen Z females who are social shoppers, Pinterest is as much of a go-to as Instagram. The same percentage鈥�21.5%鈥攃hose each one, with only TikTok ranking higher. Pinterest has long catered to a female audience who are often already in a shopping mindset when they visit the platform. For Gen Z males, Instagram has a slight lead over TikTok as the go-to.

TikTok and Pinterest have strong user growth and time spent among coveted age groups like Gen Z and Gen Alpha. Reductions to time spent and algorithmic recommendations could affect their ability to attract ad spending. In its report, Harvard said its findings highlighted a need for greater transparency and intervention from health authorities and regulators.

Pinterest also played a significant role this back-to-school season. Target and Urban Outfitters were among the retailers to partner with Pinterest, tapping the mood board platform to help Gen Z consumers and their parents visualize what they may need to start school, and provide a path to purchase.

The news: Amazon is extending its Sponsored Products ads to premium apps and websites, including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands such as Lifehacker and Mashable. The expansion reflects Amazon's ongoing efforts to connect customers and products through experiences that facilitate discovery and shopping.

鈥淥ur unique differentiation is that Pinterest is a positive inspiring place where people come to discover new ideas, but the commercial intent of our users is so high,鈥� said Watkins. 鈥淣ow, we've just gotten a heck of a lot better at making Pinterest more actionable and shoppable.鈥�.

The news: Pinterest is giving US users the ability to filter searches by body type, the company said in a press release, as it focuses on delivering a more relevant and curated search experience. The feature is currently available for searches involving women鈥檚 fashion and wedding ideas; Pinterest plans to roll it out more widely to men鈥檚 fashion and other categories and geographies later this year.

But Pinterest, yeah. The fact is-. Paola Flores-Marquez (15:03):. Yeah, that one caught me off guard because I think about Pinterest as like, oh, thematic stuff for decorating or whatever. But the thing is, yeah, we'll see, they are picking up a little bit of TikTok, and so TikTok, and Pinterest use is decreasing somewhat.