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鈥淸OOH] is being integrated into the bigger advertising ecosystem,鈥� our analyst Yory Wurmser said on an episode of 鈥淏ehind the Numbers鈥� podcast. 鈥淚t's less siloed than it used to be, in part because it's becoming more programmatic and data-driven.鈥�. Here are three factors fueling OOH advertising, now worth $9.19 billion in the US. 1. OOH鈥檚 digital impact is expanding.

Products could be featured across 11:11 Media鈥檚 portfolio of scripted and unscripted TV shows, social media, and podcasts. There鈥檚 also room for licensing opportunities鈥�11:11 Media鈥檚 licensing business has generated over $4 billion in retail sales, per Gersh. 鈥淲e've built this incredible brand that has the dimensions of a fully integrated media company,鈥� he said.

鈥淭he mixed headlines are so hard for consumers to make decisions against.鈥� That鈥檚 according to our analyst Suzy Davidkhanian, speaking on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth is accelerating. With challenges coming from big names like Amazon and Walmart and resale platforms like Facebook Marketplace and Craigslist, Ikea has no choice but to innovate to keep up.

鈥淲hen you look at what鈥檚 going to be driving digital grocery growth over the next couple of years, a lot of it is coming from sales growth and click and collect, not delivery. Walmart just very simply has the largest brick-and-mortar footprint,鈥� said our analyst Blake Droesch on a 鈥淏ehind the Numbers鈥� podcast episode.

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Podcasts were also down significantly. The format lost 9 minutes YoY, falling to 43 minutes in H1 2023. Despite this drop, the longer trajectory shows significant growth in listening time as demand for this digital form of talk radio has increased. Traditional radio penetration still outpaces digital formats. But it鈥檚 waning, down slightly YoY to 72.5% of respondents in H1 2023.

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

On today鈥檚 podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

Listen to the full podcast episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Podcasts. After a blowout year for podcasting in 2024, US creator revenues from podcasts are fast approaching $1 billion. The majority of those revenues will come from ads and brand sponsorships. (Our podcast revenue forecast excludes YouTube.). For more on creator podcasts, look out for our upcoming report, 鈥淯S Creator Podcast Revenues 2025,鈥� publishing in March. Other channels.

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

Sustainability is a critical part of many consumers鈥� decision-making, our analyst Suzy Davidkhanian said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Some 47% of Gen Z consumers are interested in brands that support the environment, climate change, and sustainability, per a June 2023 report by ICSC.

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Listen to the full podcast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

On today鈥檚 podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

On today鈥檚 podcast episode, we discuss what鈥檚 fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.

Thank you listeners and to Victoria who edits the podcast and had a great Q4. We'll be back next Wednesday with another episode of Re-Imagining Retail, an e-Marketer Podcast made possible by Ibotta Performance Network, and tomorrow you can join Marcus for another episode of the Behind the Numbers Daily.

鈥淕oogle has become this advertising hellscape where you never quite know how hard you're going to have to work to find what you need,鈥� our analyst Ethan Cramer-Flood said on an episode of our Behind the Numbers podcast in May. 3. Over 9 in 10 searches worldwide take place on Google. Google has a 91.02% market share in search volume, according to July 2024 data from StatCounter.

On today鈥檚 podcast episode, we discuss Meta鈥檚 new AI search initiative, what the 2023 鈥測ear of efficiency鈥� has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.