蘑菇AV

National and local TV, and print. 蘑菇AV two-thirds of marketers expect to maintain their spending on national and local TV. Around one-quarter plan to decrease spending on linear TV, while approximately 10% will spend more. Meanwhile, one-third of marketers will cut print spending, while just 8% plan to spend more. 蘑菇AV 6 in 10 will hold steady on this channel.

Maas brought romance and fantasy books into the mainstream via TikTok, becoming the bestselling #BookTok author of the year to date, selling almost 5 million print copies from her book series. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Senior Director of Content Becky Schilling and Analyst Sara Lebow will defend their list against Principal Analyst Sky Canaves and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

I print out labels, but I also print out note cards for moderating panels. It's all a balance, guys. Sara Lebow (17:18):. But yeah, I have to figure out what to print out. I have to find tape, and I maybe have thrown out the original bag. I live in an apartment. I can't just leave things on my stoop. I need to go to the return center. Whole Foods is a walk away.

On the other hand, Argentina was last place in Latin America in time spent with print press, as well as with social/messaging and podcasts. Brazil. Latin America鈥檚 most populous country is the regional leader in eight of the 11 time spent categories GWI measured. This is up from six categories last year.

Radio and print still have strong standing in the region. But time spent with digital media activities is also picking up steam. Norway, new to GWI鈥檚 survey this year, led the region in various time-spent metrics and device ownership categories. The country鈥檚 consumers have a greater affinity for streaming sticks/devices, VR headsets, digital audio, TV, streaming, and print press.

On today鈥檚 podcast episode, we discuss Meta鈥檚 AI plans, the real story behind Snapchat鈥檚 growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

The foam didn't hold up as well and the print wore off. So yeah, they've got us for at least another 10 years or so. Sara Lebow (15:01):. Sky, do you have the Crocs for dogs? 'Cause apparently they're doing that too, and how cute is that? Sky Canaves (15:06):. No, I don't take my dogs out when it's hot. And I wouldn't buy them shoes, they would just chew them up anyways. Sara Lebow (15:14):.

Next year out-of-home advertising will be the only traditional media channel still growing, notching up 4% compared to the declines across radio, print, and TV that we're expecting. That said, it's the digital part of out-of-home that is driving it. Traditionals out-of-home share, two-thirds of a total will fall by a point. Digital will be going up.

On the flip side, Asia-Pacific leads the globe in time spent with the print press, at 58 minutes daily. That鈥檚 12 minutes higher than the global average. The region is home to five of the top 10 newspapers in the world measured by daily print circulation. Media Adoption: How Asia-Pacific Compares. Asia-Pacific is the top region for usage of voice assistants.

Chase鈥檚 newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn鈥檛 guaranteed.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

A focus on digital marketing: According to Forbes, the cost per impression via digital marketing can be considerably less than for print or other traditional marketing. Plus, it鈥檚 easier to track prospects reached by digital ads than to track direct mail that may or may not reach the end user or TV ads that customers may not see.

The same process of building email templates and iterations can be delivered at scale for print. Direct mail is more traceable than it鈥檚 ever been thanks to consumers鈥� digital footprints and innovations by the US Postal Service (USPS). The USPS scans parcels throughout the journey from sender to recipient, and all stops in between.

EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.