蘑菇AV

Younger generations inherit a love for radio while embracing digital audio. Radio reaches over 90% of the US Hispanic population, per Nielsen. Mexican regional music is the top format for ages 18 and older, likely driven by the 32% of Hispanic consumers who are immigrants (down from 37% in 2010).

Satellite radio, audio controlled through a mobile device, and commercial or publicly owned vehicles are excluded. 蘑菇AV benchmarks reported licensed driver figures from the Federal Highway Administration, for which the last full year measured was 2020. These figures include restricted and graduated driver's licenses.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The directive from acting Director Scott Bessent throws recent payments rules like the open banking and BNPL rules into flux

Healthcare and pharma marketers will allocate over one-quarter (27.8%) of total media ad budgets to conventional channels (e.g., linear TV, radio, print) this year. The final word: Linear TV isn鈥檛 the only television format top-of-mind for pharma advertisers.

Radio, in particular, is often overlooked despite the very significant amount of time it still takes up each day. Among activities, TV remains on top, but a plethora of digital options takes up huge chunks of daily time. Every digital activity will see at least a small uptick in time spent in 2024.

Chaos reigns at federal health agencies: Communications pauses, funding freezes, and fraud investigations have all taken place in recent weeks. Here鈥檚 why the flurry of activity holds serious implications for the future of the NIH, CDC, and CMS.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Spotify reports its first full year of profitability: Cost-cutting, price hikes, and a UMG deal should help the company build on its strong Q4 in 2025.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Retail workers don鈥檛 have the same leverage they did a few years ago: But recent moves by Costco and Starbucks suggest that unions can exert some pull.

As digital formats continue to gain more ad dollars, traditional media like radio and out-of-home advertising will still play an important role. Although its share of paid media outlays continues to decrease, we estimate traditional ad spending in Latin America will reach $15.85 billion by year-end, $4.6 million more than what advertisers spent in 2019. Recovery times will vary by country.