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Regulatory pressures on competitors in the adult content space and the banning of adult material on platforms like Reddit and Tumblr have created a market vacuum, further bolstering OnlyFans. Yes, but: Like other adult content platforms, OnlyFans is facing regulatory challenges.

Some viewers have expressed frustration on Reddit and X, especially given the frequency of ads already present on YouTube. Our take: While pause ads may seem like a less disruptive option for advertisers, YouTube risks alienating its audience with the growing volume of ads.

Marketers need to have a strong presence across all the platforms Gen Z might use to search, be it Target, Walmart, TikTok, Reddit, or Google. 鈥淓veryone is entering brand names into a different search bar, depending on who they are,鈥� he said. 鈥淚f you want to drive that sale, you鈥檝e got to be where the eyeballs are.鈥�. Listen to the full episode.

Platforms including Snapchat and Reddit may not have the same allure to advertisers as TikTok or Instagram. But they appear to be quite effective at driving outcomes for a certain kind of advertiser. At least one-third of social shoppers on each of those smaller platforms buy something once a month, if not more frequently.

I mean, it's also that those platforms are saturated, but they're still fairly active in consumption when it comes to Instagram and Facebook, and Reddit. So I think that we can expect some of those behaviors to stabilize.

Browsing Facebook and Instagram hashtags can show how people view a brand, but community-based spaces like Reddit and Discord have more specific information. Social listening is 鈥渓ess about massive, big networks and more about small, curated networks,鈥� said Collins. Those networks will be different depending on who your key customers are.

Reddit is a natural fit for some Twitter users. That鈥檚 primarily due to its text-based format and emphasis on communities. But Reddit is also working to attract new audiences with the test of a 鈥淲atch鈥� tab, a separate TikTok-style video feed. Are there any Twitter substitutes?

Reddit is testing keyword targeting. As this report was being finalized, Reddit announced that advertisers will be able to select specific keywords to associate with their brand. Pinterest and Facebook are already players. On Pinterest, ads in search results have been available since 2014.

Reddit has become an underrated social listening tool for thredUP, according to Delory. Consumers are discussing any and every product in Reddit threads. Use those for key customer insights.

Older Gen Zers use Facebook, LinkedIn, Reddit, and the former Twitter (now called X) more than teens. Teens have a higher preference for YouTube for viewing long videos. The big takeaway: The fact that Gen Z鈥檚 attention is divided for key social media activities spells potential opportunities for brands and the major social networks.

鈥淕en Z is more acclimated to all of the digital resources available, whether it鈥檚 looking up reviews on Reddit or using mobile apps to enhance the in-store experience,鈥� Droesch said.

Millennials dominate on Reddit, where they represent about 40% of the user base. They鈥檙e also present on TikTok, though not as much as Gen Z. Meanwhile, Facebook and X (formerly Twitter) will both lose millennial users this year. Use this chart:. Understand the generational breakdown of US social network users.

Methodology: Insider Intelligence surveyed 2,225 social media users in the US during May 20-June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube.

Social network users are increasing their use of Reddit more than any other channel. Digital media makes up nearly two-thirds of consumers鈥� total time spent with media. TikTok can鈥檛 count on Gen Z for big gains in time spent anymore.

But TikTok, Snapchat, Reddit, and Instagram are also growing in popularity. 鈥淭he number of [boomers] who regularly use video-based apps is climbing,鈥� said Tyler Ashe, senior trends analyst at GWI. On average, US consumers will spend 49 minutes a day watching social video in 2024, a 5.8% increase YoY, per our June 2023 forecast.

We expect CAGR of 16.1% through 2025 in the US, behind TikTok (28.0%) and Reddit (23.3%). Reel-ed back expectations. Other ads will play a bigger role, sooner than anticipated.

Reddit representatives made a plea for brands to steer away from the ephemeral viral trends that dominate TikTok and, instead, orient themselves toward more authentic engagement within the user-powered communities on Reddit鈥檚 platform.

Adult Gen Zers also overindex on Twitter, Reddit, and LinkedIn. Younger Gen Zers grew up on social video, but older Gen Zers are still drawn to text-based and conversational social platforms, in addition to platforms offering social video. Key Takeaway: Don鈥檛 think of Gen Z as a monolithic audience. Teens are more concentrated in a few favorite destinations, making it easier to catch their attention.