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Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

Between September 2023 and August 2024, Sensor Tower ranked Temu and Shein as the second- and third-largest digital retail advertisers in the US, behind only Amazon. Replacing that substantial ad spend amid an uncertain economic backdrop won鈥檛 be easy.

Our analysts are currently preparing an updated US Retail & Ecommerce forecast, slated for release in May, with revised global retail forecasts coming by late June. Our take: The tariff escalation is more than a headline鈥攊t鈥檚 a structural shock that could reshape global consumer demand and ad spending for the remainder of 2025 and for years to come.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

Ad revenues for digital pure players in retail media, social media, search, digital audio, and digital video are still expected to grow nearly 10%, reaching $293 billion. Retail and search ad formats will also grow 10% to reach $167 billion, and social media formats will grow 11% to $92 billion.

The size of the alcohol retail market. Consumer shopping behavior in the sector. Global consumption trends. Click below to view our full forecasts featured in this report:. US alcoholic beverage industry digital ad spending. US alcohol off-premise physical retail sales. US alcohol off-premise retail ecommerce sales.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Turbulence in trade relations is changing how China鈥檚 ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

But while social networks will account for nearly a quarter of total US media ad spending, digital audio services will represent just 1.8%. The disparity is partially explained by the popularity of digital audio platforms鈥� ad-free subscriptions, which are unavailable on major social platforms. But social platforms鈥� early prioritization of automation in ad serving and buying also factors in.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥嬧��

Early adopters span categories including quick-service restaurants, retail, automotive, and consumer packaged goods, according to Samsung Ads. How it works: Advertisers can monitor campaigns in real time, tracking delivery, video views, engagement rates, clicks, and scans through Samsung鈥檚 advanced measurement tools.