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Korean dramas captured 40% of SVOD viewership in Southeast Asia in H1 2023, per the MPA report. Leading sub OTT video services in Indonesia and other Southeast Asian countries include Amazon Prime Video, Bioskop Online, CATCHPLAY+, Disney+ Hotstar, GoPlay, Hooq, iflix, MAXStream, Mola, Netflix, Vidio, Viu, and WeTV. Sources. Media Partners Asia.

Exclusive experiences like this are helping Amex to win over millennials and Gen Zers

HBO's hit show 鈥淭he White Lotus,鈥� is extending its off-screen influence with a series of retail partnerships. Though the show revolves around miserable rich people on vacation, it keeps viewers engaged with fashion, scenery, and unattainable luxury. Brands including Banana Republic, H&M, and Kiehl鈥檚 have seized the opportunity.

Exclusive events鈥攅ven when cardholders have to pay to access them鈥攈ave helped the brand make big gains with Gen Z and millennials.