While Southeast Asia shows potential, Mexico is a top contender for US-based retailers to expand online, Droesch said. In 2024, Mexico鈥檚 ecommerce sector grew by 15.7%, with sales reaching $58.89 billion, per our forecast.
Those are nice little things, but I think what you're sniffing around for and what I would agree with is if you just have those two things that's not nearly enough to create a sea change in consumer payment behavior. What is the lever that's required, I think in order to make real-time pay by bank a legitimate solution is to implement a merchant rewards program and wrap merchant rewards around it.
The vision: Empty shelves in the early days of the pandemic put a harsh spotlight on supply-chain vulnerabilities and there鈥檚 no shortage of ongoing issues, such as Houthi attacks on cargo ships in the Red Sea, that have forced retailers to look for opportunities to improve their operations.