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Thomson Reuters鈥� victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training

Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion鈥攈ighlighting the increasing importance of digital advertising across various platforms.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Amazon will begin selling its ad tech to third-party retailers: The new Amazon Retail Ad Service will give companies access to the retailer鈥檚 advanced targeting and sizable advertiser network.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Click here to view our full forecasts for display ad spending worldwide and search ad spending worldwide. Retail media is booming on a global scale. Retail media is getting bigger everywhere, though it鈥檚 still heavily a US and China story. Retail media ad spending growth will accelerate to 20.3% this year and tick up in 2025 as well.

Microsoft bets big on AI and cloud, but TikTok acquisition could reshape its ad strategy: Investors weigh future growth against spending risks and competition.

So if we look at retail media for example, we already specifically track retail media search ad spending is a separate line item in our digital ad spending forecast in the US only at the moment. And what we see there that over the next several years is that retail search spend will grow at around about twice the rate of "traditional search.".

Even so, travel will increase its search ad spending by 17.3% in 2024, the highest for any industry. Most industries will increase search spending by at least 10 percentage points in 2024. The exceptions are financial services, automotive, telecom, and healthcare and pharma. Retail still lags in video ad spending, despite growth.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Disruption is imminent for programmatic. The market teeters on the brink of several seismic shifts around identity and audience data. And a landmark antitrust ruling could energize an already hot ad tech consolidation streak.

On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta鈥檚 recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.

Google currently holds 26.7% of US digital ad spend share and 52.4% of US search spend share, per our November 2024 forecast. The company has faced some competition due to cookie loss, the rise of retail media search advertising, and generative AI search disruption.

Search and advertising come under fire as the CMA takes a proactive approach to regulation while the US DOJ focuses on punitive remedies.

Evelyn Mitchell-Wolf (14:05):. .... losing share, but the pie is growing, and it's mostly that most new search ad dollars are going to Amazon, where ... Not most new search ad dollars, just more new search ad dollars are going-. Marcus Johnson (14:05):. Right.

Perplexity has firm plans to include ads on its platform in Q4, potentially capturing a slice of search ad spending, which we forecast to grow by almost $60 billion between 2024 and 2028. Perplexity in pole position: As the most notable pure-play AI search player, Perplexity has stoked investor confidence with its revenue-sharing program for participating publishers.

As genAI empowers voice assistants and captures some search behavior, chatbots could also capture some search advertising dollars. It鈥檚 too soon to make projections, but the potential for significant sums of audio search advertising is there.

Younger generations have embraced TikTok, Instagram, and YouTube as search engines. Although TikTok鈥檚 future in the US is uncertain, the social search opportunity remains robust.