蘑菇AV

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

Another 83% of US marketers say they鈥檙e investing in on-site search ads. But retailers should be careful about ad overload, considering a majority of consumers can have negative reactions to ads. 70% of UK adults think digital ads are annoying and unpleasant, per an October 2023 study from Picnic and YouGov. And 66% said annoying or intrusive ads led to them trusting the brand less.

Google鈥檚 visual intelligence upgrade puts real-time discovery in users鈥� hands, opening doors for brand integration and premium engagement.

Utilization of historical data to determine ideal bid ranges for platforms like Google AdWords. Real-time content swapping to cater to fluctuating audiences and contexts. How easy is it to implement? Existing tools make implementation relatively easy. Here's an overview of key aspects of implementation:.

Retailers looking to capitalize on retail media鈥檚 growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

AI agents are revolutionizing marketing with autonomous capabilities that go far beyond traditional automation. Organizations are implementing AI agents to boost workflow efficiency and prepare for a consumer marketplace increasingly mediated by AI.

On today鈥檚 podcast episode, we discuss why Google is now keeping third-party cookies, who鈥檚 most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.

OpenAI introduced product recommendations into ChatGPT on Monday, creating a potential opportunity for advertising鈥攁nd a threat to affiliate marketing sites.

Digital鈥檚 share of total media ad spending will hit almost 78% in 2024 and exceed even this high number in some industries. This report looks at some factors that correlate with an industry鈥檚 digital spending.

The top two desired search innovations consumers are looking for are real-time search results with up-to-the-minute information (38%) and more relevant product recommendations (34%), per an October 2024 survey from adMarketplace, Veridata, and TEAM LEWIS.

For publishers, genAI is changing everything from search referrals to the way they produce content.

With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome鈥檚 divestment, banking on shifting regulatory winds

Approximately two-thirds (66.9%) of Amazon鈥檚 $45 billion in retail media revenues come from on-site search ads fueled by the company鈥檚 vast ecommerce dominance. Furthermore, Amazon鈥檚 diminishing YoY growth rates in retail media signal that the ecommerce giant is reaching the limitations of on-site monetization.

Inside Puma鈥檚 biggest campaign to date: The 鈥淕o Wild鈥� campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.

Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators鈥� business models.

It's made recent just general search initiatives and search ad initiatives. So early this year it launched an image search feature for TikTok shop. So directly linked to the products that people will be searching for, which I think was pretty smart. And then in September, so a few short months ago, it introduced the its TikTok search ads campaign.

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

How can ad buyers calibrate their ad spending and budget allocations against average for their industry, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

This is the second installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Marcus Johnson (13:27):. ... because Google's share of the search ad revenue pie has been heading in the wrong direction for a while, way before the announcement of SearchGPT, dipping below 50% for the first time this year, according to our estimates. So, from 2022 to 2026, we expect Google's share to fall eight points, from 55% to 47%, that's of the search ad revenue pie in the US, by 2026.

Thomson Reuters鈥� victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training

Why it matters: Although Google鈥檚 share of search advertising revenues dropped below 50% for the first time this year, the company remains the ad goliath all challengers must contend with. Google鈥檚 declining digital ad share is partly due to competitive pressures from the likes of Amazon and TikTok.