蘑菇AV

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here鈥檚 how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

The report: OpenAI is reportedly developing a checkout feature that would allow users to complete purchases directly within ChatGPT, according to The Financial Times. Merchants would pay OpenAI a commission on any resulting sales. Our take: At the risk of sounding hyperbolic, checkout integration could fundamentally transform the ecommerce landscape. Even before news of the feature began circulating, brands were exploring AI optimization, or 鈥淎IO鈥�, to rank in AI-generated product recommendations. Now, with purchases just a click away, ChatGPT could emerge as a viable commerce engine鈥攅specially if it undercuts incumbent marketplaces鈥� take rates. And it likely won鈥檛 be alone for long. Rivals like Perplexity and Anthropic are almost certain to build similar transactional layers, creating a new crop of marketplace-like platforms for sellers in short order.

The insight: Amazon鈥檚 decision to double the length of its Prime Day sale delivered significant rewards for its advertising business鈥攁s we said it would. The takeaway: The first four-day Prime Day was an important learning experience for brands. With the event unlikely to get any shorter, sellers will need to be more precise about their ad strategy鈥攆ocusing spending on times of day when shoppers are more likely to buy, or saving the bulk of their budgets for end-of-sale urgency.

The Trade Desk will join the S&P 500 on July 18, a milestone that highlights the company鈥檚 growing importance in the ad tech space. TTD has recently introduced tools like Deal Desk and AI-powered video placements via Kokai and Rembrand, all while vocally criticizing Amazon鈥檚 bundling practices. Despite a 30% YTD decline in stock price, the company鈥檚 Q1 revenue rose 25%, and retention remained above 95%. With Ventura OS on the horizon and renewed leadership in place, TTD is positioning itself as a transparent, open-web alternative to Big Tech鈥檚 walled gardens鈥攋ust as it prepares to enter a new phase of institutional visibility.

The No. 1 change B2B tech buyers want is pricing transparency from vendors, as cited by 45% worldwide, per January data from TrustRadius.

The results: Amazon鈥檚 first four-day Prime Day event helped push US ecommerce sales to $24.1 billion from July 8鈥�11鈥攁 30.3% YoY increase, according to Adobe Digital Insights. Our take: Prime Day has cemented its place as a mid-summer shopping tentpole鈥攁nd not just for Amazon. Other retailers, ranging from Dollar General to Walmart, leaned into the promotional window, turning July into a new retail battleground. Beyond sales, the event is a massive advertising opportunity. One of the under-the-radar reasons Amazon doubled the event鈥檚 length was to provide more ad inventory. Stretching Prime Day to four days gave brands more time to reach high-intent shoppers鈥攁nd Amazon more room to expand its already-massive high-margin retail media business.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

Believe it or not, the year is already halfway over. For advertisers, it's been a whirlwind with economic upheaval, massive AI adoption, Google upending search, and working hard to understand Gen Z. Oh, and remember when TikTok went dark for a weekend?

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector鈥檚 fastest-growing ad channel.

Retail media鈥檚 growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�