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Key takeaways: Banks haven鈥檛 embraced China-owned TikTok quite as readily as US-based social media platforms, likely for security reasons. However, those that have are using the platform to target young consumers, per American Banker. Banks with successful TikTok strategies should already be thinking about how to follow young customers to other platforms if the ban goes through.

Cyber Week can be noisy, and other key dates can be opportunities, like November 11, Singles Day, which started in China, and December 14, which is Free Shipping Day. 鈥淧romoting Free Shipping Day can make shoppers conscious of shipping cutoffs and [help you] get a push out there for online orders for the rest of the year,鈥� said Gaffey. 2. Consider affiliate marketing for cost-effective reach.

Despite the threat of a ban, the company is pressing on with its ecommerce ambitions, particularly with regards to livestreaming, as it tries to replicate the playbook that turned sister app Douyin into a major retail player in China.

Invest in reaching emerging Gen Z buyers through social commerce channels that can drive mobile shopping. Lean on partnerships to expand reach and diversify risks. Collaborations across channels and categories can appeal to new audiences and drive incremental sales. Behind the Numbers.

Chinese ultra-fast-fashion platforms are capturing market share. Temu and Shein are the largest foreign online providers. Together, they generated 鈧�2.7 billion to 鈧�3.3 billion ($2.92 billion to $3.57 billion) in 2024 through aggressive pricing and social media marketing, per HDE.

It continued its US expansion by shipping more apparel and home goods items to US warehouses from China to speed up delivery times, partnered with fellow fast-fashion brand Forever 21 on a co-branded clothing line and a physical pop-up store, and filed for an IPO.

After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.

But a heated congressional hearing and an apparent stalemate between the US and China over ByteDance divesting its US TikTok stake aren鈥檛 likely to instill confidence. Just the potential of a TikTok ban has been enough to make ByteDance and its competitors take action.

TikTok鈥檚 rationale is even simpler: The social platform is hoping to build on the success sister app Douyin found in China, and turn its highly engaged user base and its demonstrated purchase intent into a revenue opportunity.

The footwear win comes even with a 23% sales drop in China. What can we learn from footwear鈥檚 success? 1. Fill a consumer need. 鈥淧eople wear shoes. That鈥檚 as simple as that,鈥� said Romy Samuel, founder of digital sneaker marketplace Common Ace. While people may hesitate to purchase new gadgets or even clothes, shoes are a necessity.

Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore鈥攁 virtually unprecedented growth in traffic in just four months.

And in some places, like in China, $50,000 a year from being a creator would be an astronomical sum of money. It would be a lot. So there are a lot of places I think where a creator could make a lot less than $50,000 and make a living from being a creator. Sara Lebow:. Sure. Suzy, your review of this headline about LTK in 60 seconds is? Suzy Davidkhanian:.

And Rod, I know you're coming at it from a little bit more of the social commerce perspective, but I'd love to hear what you're hearing from marketers in terms of this broader trend towards diversification. Rodney Mason (06:50):. Yeah, we hear from our clients, but we also just conducted a study with Northwestern University.

It trails only China (85.9%), the UK (85.0%), and the US (82.2%). But Canada is No. 14 worldwide for mobile鈥檚 share of digital. Annual growth rates for digital have settled in the single digits annually after soaring for more than a decade. We still expect digital to account for more than 80% of total ad spending by 2028.

While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here鈥檚 what marketers need to know to take advantage of the increase in physical and digital shopping channels.

WeChat is the one everyone cites, but that's predominantly in China. So Suzy, you said a monopoly is taking up the whole of the market. 65% share is pretty high. I don't know any market or any player in the market with a higher share of that market. So, it does seem like they're getting to a point where they are the only game in town to a certain extent. Blake, where do you land on this?

And more recently with China becoming more integrated into the regional economy, I'd say they're also taking cues from China as well, but in certain aspects. So in term in terms of say social commerce, live commerce. But in terms of the digital ad spending, I mean, China's so far advanced out of any of our markets. That's not a fair comparison.

With 790.2 million Douyin users in China and more than 900 million TikTok users in the rest of the world, ByteDance鈥檚 footprint will amount to over 20% of the world鈥檚 population in 2023. By 2026, only 1 percentage point will separate it and Facebook. What to Watch. US scrutiny of TikTok will come to a head in the coming months.

The company鈥檚 doubling down on social commerce, and its appeal to Canada鈥檚 growing immigrant population may give it a boost in the coming years. Our complete estimates for Canada social network users can be accessed via our website鈥檚 interactive forecast module. Why is it important to stay on top of this topic?

China-based Butterfly Effect released the advanced Manus AI agent; OpenAI launched new tools to create custom agents; and Amazon Web Services (AWS) reportedly created a group dedicated to agentic AI. But Signal president Meredith Whittaker put a damper on the momentum surrounding agentic AI.

Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn鈥檛 taken off yet. Here are five charts to help elevate your social commerce strategy.

As social commerce continues to rise at more than double the rate of overall ecommerce, retail advertisers will ramp up investments in this channel. Video is the exception to this year鈥檚 lagging growth in retail鈥檚 digital ad spending. Retailers are catching up with other industries on video spending.

So it would still be TikTok shop in partnership with Nordstrom, and that would hopefully clear the airwaves of the Chinese-owned. Jasmine Enberg (18:23):. So the tricky thing about selling TikTok to a US buyer or spinning off part of TikTok or one of the tricky things really is that ByteDance would need approval from the Chinese government.

All of the above are major exports, but electrical equipment accounts for the greatest share, at 27.5% of total exports from China to the US, according to 2024 data from Trading Economics. May 14, 2025. What is the most common way US diners typically place a to-go order? A) Third-party app. B) Over the phone. C) Drive-thru. D) Restaurant鈥檚 website.

On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.