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Unlike traditional TV, which requires a broader approach to audience strategy, connected TV allows advertisers to target specific ideal audiences based on criteria like demographics, interests, and even behaviors. Beyond that, connected TV campaigns are fully measurable, allowing advertisers to track metrics like impressions, conversions, and even return on ad spend (ROAS). CTV Success Stories.

How TikTok has changed the social media landscape. How ByteDance and Meta are responding to a possible TikTok ban. Is the creator economy cooling? Yesterday鈥檚 Chart of the Day: ChartGPT. Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

The embattled social media platform formerly known as Twitter emerged as a surprisingly strong platform for social attention, outperforming Instagram (28.9), Pinterest (23.7), TikTok (21.1), Snapchat (21.1), and others. X鈥檚 strong performance, despite its smaller size, suggests that it can be an effective platform for reaching specific audiences and demographics.

鈥淏rands will focus on connecting with audiences through shared values and beliefs, crafting campaigns that go beyond demographic targeting to create deeper, more authentic connections,鈥� he said. One way to do this is through in-person events and activations.

Tailoring campaigns to specific demographics is key. Sources. Edison Research. GSMA. Pew Research Center.

GenAI can process customer reviews from sites like Yelp or Amazon, then correlate them with social media sentiment for a fuller picture. Est茅e Lauder Companies (ELC) is using Google Cloud's genAI, including the PaLM 2 large language model (LLM), to monitor consumer feedback in real time across social media and call centers.

This article made me think of the main story that we discussed last week, basically talking about how social media is really morphing into entertainment, which is then morphing with the larger world of entertainment. And whatever the baseline is here that they're looking at, I think the through line really is that video consumption and media consumption is getting shorter and shorter.

The smartphone remains Gen Z鈥檚 favorite device, as it鈥檚 the quickest way to access digital video and social media. But adoption of CTV and VR continues to rise.

That鈥檚 partly because targeting parameters push prices higher, and advertisers looking to reach a specific demographic or audience鈥攍ike lapsed buyers, for example鈥攕till opt for this approach. And Meta is encouraging advertisers to use its automated solutions, making manual targeting more costly. Instagram鈥檚 pricing surpasses Facebook鈥檚 as Reels gain ground.

News content had 鈥渕inimal effect鈥� on both Gen Z consumers and moms, despite being considered more sensitive demographics. Plus, publishers are a highly trusted source among consumers, creating opportunities for RMNs to partner with them on product reviews or roundups. 3. Off-site inventory. RMNs can partner with publishers to expand off-site ad inventory.

It will need to target specific consumer segments, like younger demographics, to stay competitive. Dig deeper: Read our report on 鈥淭he State of Payment Methods鈥� to learn more about emerging debit card trends. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry.

This lets teams test prices dynamically across products, locations, or demographics鈥攚ithout having to risk harming the bottom line. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

With increased visibility comes increased responsibility: Brands must navigate these demographics sensitively, recognizing the spectrum of identities and experiences within the LGBTQ+ community.

Yes and no because even when we do look at demographic habits, we do see older demographics migrating towards social platforms because of that general mis distrust in media outlets. So then we go back into the bread and butter basics, as I'm sure Jasmine can tell you too.

Its business model combines machine learning to scour trends across the internet with tight links to China鈥檚 vast manufacturing base and discount-driven social media and influencer marketing. Shein churns out vast quantities of ultracheap apparel that appeals to Gen Zers鈥� fashion sensibilities鈥攁nd their relatively limited spending power.

And it's not just the consumer who's in her demographic, but it's the younger consumer as well. That is really finding appeal. Arielle Feger (14:06):. She's got wisdom. Sara Lebow (14:07):. Yeah. Well, so I'm glad you bring up Bobbi Brown and Jones Road because that's a great example of someone using social media to appeal to both a younger and an older audience.

Gamers have historically been a challenging demographic for advertisers as in-game ads can break the immersion that players seek. Amazon could also be waiting for livestream shopping to gain more traction in the US.

GenAI can produce marketing content including emails, images, and social media posts much faster than a human marketer. It can segment and microsegment audiences to ensure the marketing they鈥檙e receiving is as relevant as possible, thereby driving sales and engagement. How easy is it to implement?

Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.

So Aritzia is an interesting story because of that tie to the Gen Z demographic. Sara Lebow:. Everyday luxury is a really interesting thing for you to call out because that's sort of what Lululemon is also is affordable luxury. So maybe a similar story, slightly different generation. Suzy, did you have something to add? Suzy Davidkhanian:.

Our Asia-Pacific digital users forecast is based on the analysis of 2,466 metrics from 172 sources, including figures reported by government agencies and research firms, along with demographic-specific and historical trends.

Marketing initiatives, sign-up bonuses, or personalized user experiences that vary based on demographic could accelerate growth. Focus on identifying computer P2P users and migrating them to apps. The base that makes P2P payments on computers is open to P2P, but not necessarily acclimated to smartphone-based transfers.

The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards.