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Issuers may want to tweak their offerings to help consumers remain financially stable, especially for demographics that are more at risk, like Gen Zers and households with children. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 three-times-weekly recap of top stories reshaping the payments industry.

As demographics in the US shift, brands that have historically prioritized advertising to white consumers may find themselves falling behind competitors with more diverse campaigns. Prioritizing political ideology allows brands to connect with consumers in more meaningful ways than ones who focus entirely on monetary value propositions, Collins argued. For example, e.l.f.

Unlike traditional TV, which requires a broader approach to audience strategy, connected TV allows advertisers to target specific ideal audiences based on criteria like demographics, interests, and even behaviors. Beyond that, connected TV campaigns are fully measurable, allowing advertisers to track metrics like impressions, conversions, and even return on ad spend (ROAS). CTV Success Stories.

How TikTok has changed the social media landscape. How ByteDance and Meta are responding to a possible TikTok ban. Is the creator economy cooling? Yesterday鈥檚 Chart of the Day: ChartGPT. Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

The embattled social media platform formerly known as Twitter emerged as a surprisingly strong platform for social attention, outperforming Instagram (28.9), Pinterest (23.7), TikTok (21.1), Snapchat (21.1), and others. X鈥檚 strong performance, despite its smaller size, suggests that it can be an effective platform for reaching specific audiences and demographics.

Tailoring campaigns to specific demographics is key. Sources. Edison Research. GSMA. Pew Research Center.

GenAI can produce marketing content including emails, images, and social media posts much faster than a human marketer. It can segment and microsegment audiences to ensure the marketing they鈥檙e receiving is as relevant as possible, thereby driving sales and engagement. How easy is it to implement?

(These tools use machine learning to identify users who are likely to convert on an advertiser鈥檚 ads, regardless of demographic fit.) Today, suspicion has largely given way to acceptance. ASC+ has become a significant component of ad spending on Meta. ASC+ accounted for 5% of Meta鈥檚 Q4 2023 revenues, according to Skai.

This article made me think of the main story that we discussed last week, basically talking about how social media is really morphing into entertainment, which is then morphing with the larger world of entertainment. And whatever the baseline is here that they're looking at, I think the through line really is that video consumption and media consumption is getting shorter and shorter.

However, advertisers should avoid complete divestment from TikTok, which maintains massive reach and will continue to be popular among key demographic groups, like Gen Z.

News content had 鈥渕inimal effect鈥� on both Gen Z consumers and moms, despite being considered more sensitive demographics. Plus, publishers are a highly trusted source among consumers, creating opportunities for RMNs to partner with them on product reviews or roundups. 3. Off-site inventory. RMNs can partner with publishers to expand off-site ad inventory.

It will need to target specific consumer segments, like younger demographics, to stay competitive. Dig deeper: Read our report on 鈥淭he State of Payment Methods鈥� to learn more about emerging debit card trends. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry.

US Gen Z users will reach 21.1 million this year, a 13.6% increase from 2023, making them the platform's fastest-growing demographic. Our forecast has LinkedIn's global ad revenues reaching $7.31 billion this year, with double-digit growth for the next three years. The platform has also introduced new ad formats, including Thought Leader Ads and in-stream video ads, to appeal to more advertisers.

The second point, 53% of US consumers don't trust purchases on social media, according to a 2023 iBuy survey. Social commerce, it's happening but it's not quite as advanced as it is in other countries.

With increased visibility comes increased responsibility: Brands must navigate these demographics sensitively, recognizing the spectrum of identities and experiences within the LGBTQ+ community.

Yes and no because even when we do look at demographic habits, we do see older demographics migrating towards social platforms because of that general mis distrust in media outlets. So then we go back into the bread and butter basics, as I'm sure Jasmine can tell you too.

Its business model combines machine learning to scour trends across the internet with tight links to China鈥檚 vast manufacturing base and discount-driven social media and influencer marketing. Shein churns out vast quantities of ultracheap apparel that appeals to Gen Zers鈥� fashion sensibilities鈥攁nd their relatively limited spending power.

2024 was a year of legitimacy for the creator economy. 2025 will be a year of professionalization, as creator content scales beyond social media and marketers focus on proving the ROI of their growing influencer marketing investments.

If an FI wants to reach a certain demographic, it would be important for it to ensure that a finfluencer鈥檚 following includes that target audience. Mitchell says finfluencers can provide demographic information about their followers, viewers, and subscribers. She also said that talent agencies could be a first stop for FIs that haven鈥檛 set up a finfluencer partnership before.

In July, TikTok removed the ability to personally target ads to teens, notably curbing the information marketers can use to target the demographic.

Retailers and brands should deliver seamless, personalized experiences across all potential touchpoints, including email, social media, websites, mobile apps, and in-store. Examples of hyper-personalization in action.

That鈥檚 not surprising given the amount of time they spend browsing social media: 44.3% of 18- to 34-year-olds in the UK spend over 3 hours a day on social media, per our October 2023 survey with Toluna.

Healthcare and pharma products and services most often target older demographics. These patients typically require more medical care and take more medications than younger generations do. They鈥檙e also the most likely to consume traditional media.

Messaging surrounding tariff-driven price increases should differ depending on a brands鈥� core demographics. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.