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A plan from New York-based regional sports networks YES and MSG to combine their services (while this content will be featured in one app, it is bundle-adjacent). Venu, an upcoming sports streaming, bundle-adjacent service featuring programming from Disney, Warner Bros.

Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.

Will streamers band together to create a sports broadcast hub? ESPN is trying to persuade competitors to jump on board, and revenue pressures could sway them.

It's the key is as a brand, staying authentic to your roots, which for you guys was music and entertainment and sports and culture, and making sure that in that authenticity you're using your core product so that you don't alienate your core people and your usual consumers, but you bring in new ones to sort of raise awareness.

Live sport being an example that I put in the outer or wider orbit. There are some big disruptions happening. I mean in the US, live sports and the NFL deal that you'll tell me, Marcus, the Sunday ticket or something. Marcus Johnson:. Sunday ticket. Bill Fisher:. Sunday ticket.

New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.

This methodical descent is unlikely to ease, particularly as more live sports programming migrates to digital platforms. But the slowness of TV鈥檚 death presents a conundrum for marketers: It鈥檚 still a big chunk of daily time spent with media (2:45 per day in 2025). Among devices, mobile remains dominant, and CTV has almost caught up with regular TV.

CEO Bill Koenigsburg told Business Insider in an interview that the company is actively searching for acquisitions in retail technology, influencer marketing, and sports marketing. Recently appointed president Bob Lord, an advertising veteran who led acquisitions at AOL and worked at IBM and Publicis Groupe, will lead Horizon鈥檚 search for acquisitions.

US Sports Streaming 2024(蘑菇AV subscription required).

Paul Ballew, chief data and analytic officer for the NFL, said in a press release that the sports league 鈥淸supports] Nielsen鈥檚 efforts to modernize measurement so we can all benefit from accurate insights in an increasingly fragmented media marketplace,鈥� calling the certification 鈥渁 significant step.鈥�.

Expect to see more from travel and sports businesses, said Francheschini. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

The addition of news would further flesh out Amazon鈥檚 streaming catalog, which is now packed with original properties and various sports rights.

So Reebok is getting back into golf and while I'm not a huge fan of the sport, millions of people in this country are, 45 million in fact. My father, shout out to him. The move signals the shoe giant's move to position itself back into team sports, but keeping its professional edge as well.

Amer Sports, parent of Arc鈥檛eryx and Salomon footwear, expects full-year 2024 revenue growth at the high end of its previous guidance of 16% to 17%, despite foreign exchange headwinds in Q4. The company also expects its full-year adjusted operating margin to be at the high end of 10.5% to 11.0%.

Over the longer term, merchants like grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Geopolitical tensions: Even though Houthi attacks in the Red Sea no longer attract headlines, tensions haven鈥檛 dissipated and risk remains.

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.

Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.

All eyes have been on streaming at this year鈥檚 upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.

Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.

On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.

Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.